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Entering ‘the joy factory’: How oOh!media is making the most of creative OOH
“I like to think that out-of-home advertising is just public space art that happens to be sponsored by your brand,” Josh Gurgiel, head of oOh!media’s creative and innovation hub POLY, told Mediaweek.
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High flying advantages of targeting affluent audiences in Airport and Office environments
Captivating the attention of affluent business professional audiences demands innovative advertising strategies in a highly competitive environment where attention is prized.
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Understanding the differences in 3D for greater brand exposure
As technology advances and the popularity of 3D Out of Home (3DOOH) and 3D Anamorphic skyrockets, we discuss the differences between executions, and the scale of our network.
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Beyond digitisation: How measurement and attribution is driving out of home media
While out of home is making transformative moves in digitisation, innovation in measurement and attribution is also propelling the sector forward, writes oOh!media CEO Cathy O’Connor.
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Creative weather triggers influence consumers in Out of Home
Out of Home is the media most exposed to the elements, unlocking a unique opportunity for advertisers to leverage weather triggers.
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Revolutionising Office environment with tailored content
Understanding the significance of digital content in the Office environment with our Head of Content.
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