Did you know that after the economy, weather has the most significant influence on consumer behaviour*? Out of Home is the media most exposed to the elements, with assets operating within multiple climate systems simultaneously across Australia.
Windy days and witty copy, Origin seamlessly integrates a contextually relevant message of resilience to a high traffic audience.
As it heats up in Out of Home environments, Subway’s sun’s out, sub’s out campaign shines across oOh!’s Large Format.
This unlocks a unique opportunity for advertisers to leverage weather triggers, with oOh!’s new turnkey dynamic solution providing increased relevance to your campaign creative, making them contextual to weather conditions such as sunny, cloudy, windy, stormy, rainy, snowy, or at specific temperatures.
With a play on words and a wet weather trigger Monkey Shoulder used creative copy to influence consumer behaviour on oOh!’s Street furniture.
Adelaide’s Olympic Industries activate weather trigger ads to increase awareness of how sturdy their products are in stormy weather.
With weather-adjusted creative, advertisers can see a 57% increase in performance ** so reach out to your rep to uncover a fast and simple way to add contextual relevance and maximise ROI.
Sources:
- ‘Weather to Shop’, British Retail Consortium, 2022
- ** Analytic Partners, Inc (2019)
