Insights

How Out of Home media plays a crucial role in a brand’s battle for mental availability as an unmissable platform, writes Josh Gurgiel, head of POLY.

Originally published in Mi3 Out of Home doesn’t disrupt content, it is the content – and high-grade creative in the right places at the right frequency powers customer growth, ROI and sales. Just ask IKEA, which saw a 60 per cent increase in new customers after a campaign in five metro markets. oOh!media Chief Revenue

We sit down with Brent Smart, CMO of Telstra, to explore the transformative power of Out of Home advertising as a pivotal medium in today’s media landscape.

The study shows the growing impact of OOH advertising when used consistently and at scale to drive return on investment (ROI), highlighting the significant gains for brands investing in OOH as part of their media mix.

Planning your advertising strategy for Christmas is like preparing for the Christmas grand feast or gearing up for a big game. You need the right mix of ingredients and tactics to ensure everything comes together perfectly.

Analytic Partners’ data shows just how far Out of Home stretches campaign ROI – it makes TV and digital investments perform better, driving returns up 27 per cent. Tara Coverdale, Group Director, Data & Insights at oOh!media, says marketers have already worked that out, which is why OOH investment is powering.