Airwallex, the Australia-founded leading financial platform for modern businesses, has delivered the country’s biggest Out of Home (OOH) screen takeover in Australia, in an unprecedented moment in Australian brand advertising history and a global first for motorsport sponsorship.
In partnership with oOh!media, Australia’s largest outdoor media company, Airwallex is dominating the national skyline, streetscape and shopping thoroughfares in a fully synchronised creative execution, igniting a nationwide moment of congratulations for Airwallex partner McLaren on its 2025 F1 Grand Prix Constructors victory and star driver Lando Norris’ historic F1 title win.
The takeover spans more than 930 panels across every major Australian city, covering the full breadth of oOh!media’s premium national network, including:
- Digital Large Format billboards
- Retail Digital Portraits
- Digital Street Furniture
- Office Towers
Plus digital and classic formats, airports, metro, rail, and shopping precincts
The impact is designed to be unmissable. Across a single day, the coordinated execution is expected to reach at least 4.92 million Australians, representing the largest cultural brand moment ever undertaken by a private company in the country.
The takeover activated instantly upon Lando’s championship confirmation, switching the country’s most prominent screens to an inspiring, unified message of congratulations from Airwallex to McLaren Racing.
Andrew Balint, vice president of marketing at Airwallex, APAC, says: “This is a historic opportunity to unite a nation of sports fans and to push the boundaries of what a sponsorship moment can look like. To take over the national oOh! network, simultaneously, in celebration of a much beloved racing team and Championship winner Lando is unprecedented. It’s bold, disruptive and deeply aligned with Airwallex’s mission to power global ambition and build the future of finance with innovative partners like McLaren Racing.”
Mark Fairhurst, chief revenue officer oOh!media: “This campaign shows what’s possible when creativity meets scale. We’re thrilled to amplify Airwallex’s message and deliver an Out of Home experience that owns the moment and marks an unmissable chapter in sporting history.”
This latest takeover follows the launch of Airwallex’s largest-ever brand campaign – Future of Finance – a multiplatform campaign that empowers businesses to challenge the legacy mindset, redefining modern finance while driving greater awareness and understanding of Airwallex’s suite of finance solutions and products.
