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Webinar: New revenue, same shelf. The rise of the retailer as a media seller.

Australia Post Retail Media Network reo

Retail media is no longer just a buzzword – it’s a business model.

Retailers are transforming into media powerhouses, unlocking new revenue streams, reshaping the customer experience, and changing how brands connect with shoppers.

But what does it really take to build a successful retail media business? Power Retail’s latest webinar, featuring reo and Broadsign, unpacks the journey from retailer to media seller—and everything in between.

The webinar covers:

  • The Retailer Journey: Lessons on identifying in-store opportunities and becoming a media seller.
  • The Commercial Opportunity: How retailers are creating new revenue streams while protecting long-term brand value.
  • In-Store Media: Why physical retail remains an untapped asset for advertisers and how to avoid common mistakes.
  • Execution & Enablement: The building blocks needed to succeed.
  • Measurement & Trust: Meeting advertiser expectations with data, attribution, and accountability.
  • Future Trends: Where retail media is heading next in Australia.

Power Retail have brought together a panel of industry experts who are at the forefront of retail media innovation to share insider insights, proven strategies, and practical advice to help you navigate this rapidly evolving space. Whether you’re just getting started or looking to scale your existing retail media network, this webinar will equip you with the knowledge to stay ahead.

Meet your panel of experts:

  • Renae Usher, Director of Revenue – reo
  • Laura Collett, Account Director, APAC – Broadsign
  • Sam Sherriff, Retail Marketing Consultant – ex-Telstra
  • Rosalea Catterson, Editor – Power Retail


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