At Outfront, oOh! announced the further scaling of its Street Furniture network across Sydney, winning two new major long-term contracts in premium suburbs across the harbour city.
The first is Waverley Council in Sydney’s eastern suburbs, covering iconic areas such as Bondi, Bronte, and Rose Bay. oOh! will implement a 100% digital network through these locations, including over a dozen of oOh!’s sustainable innovative ‘Living Roof Shelters” on top of the bus shelters.
In the Northern Beaches, oOh! has secured the tender to expand its existing presence in the local government area. The contract will cover 293 shelters from Manly to Palm Beach. oOh! will make significant investments in these digital assets to enhance advertisers’ visibility in key destinations such as Manly Corso and Manly Beach.
In a further new win, oOh! will add a further 13 large format classic sites as part of the Eastlink Motorway contract in Melbourne. Coming online in November, Eastlink is a tolled section of the M3 Freeway connecting a large area through the eastern and south-eastern suburbs of Melbourne, reaching commuters at scale.
Over the past six months, oOh! has also:
Renewed Australia’s largest single street furniture contract with Victoria’s Department of Transport. Stretching across metropolitan Melbourne it includes approximately 5,000 street furniture assets located within the CBD and across Greater Melbourne. oOh! will add 650 state-of-the-art digital LED screens in prime locations throughout Melbourne.
Won the highly prized long-term contract for Melbourne’s five new prestigious Metro Tunnel stations that will add a further 108 digital screens in the heart of Melbourne’s CBD.
Boosted the large format digital network with 37 new sites at key commuter locations, including Melbourne’s West Gate Bridge and Adelaide’s Gepps Cross. In Melbourne alone, oOh! has increased its large format digital portfolio by more than 50 percent over the past 12 months.
Added 35 new shopping centres to its Retail portfolio across the country.
Launched the 100% digital Premium Sydney network following the opening of Sydney Metro, Martin Place Retail Precinct and activation of the prestigious Woollahra Council.
O’Connor added: “oOh!’s recent success in securing major tender wins and expansion of the oOh!media network across the country further cements our status as Australia’s #1 Out of Home company. It’s a testament to our relentless focus on innovation, scale, and delivering unparalleled value for brands.”
