Fly

A smarter, more powerful way to engage high-value Australians.

Engage with Australia’s difficult to reach, affluent business audience at scale as they travel around the country through a combination of digital, static, video pre-rolls, WIFI and activations.

oOh! Fly impacts every stage of the passenger’s journey, comprising multiple networks across 16 Cities, 20 Terminals, 16 Qantas Lounges and Qantas Inflight Entertainment.

 

Reach 100% of departures.

Designed to reach every departing airport passengers, oOh! Boulevard is the airport terminal’s ‘high-street’: a mix of large-scale, landscape and digital panels for high impact connection with travellers en-route to lounges, boarding gates and retail precincts.

 

Command passenger attention.

With flight information displayed on both sides of our premium, digital advertising panels, Longreach commands the attention of every departing passenger, elevating brand status to new heights.

 

More passengers, more often.

Strategically placed in major precincts (including arrivals, departures, lounges and retail areas), Metro Executive gives brands the platform to target every point of a passenger’s journey: a high frequency portfolio of digital portrait displays for maximum, precision reach.

 

Engage the affluent Frequent Flyer.

oOh! Fly’s unique multi-screen brand exposure in the Qantas Club and Business Lounges gives brands ultra exclusive exposure to affluent flyers in a calm, relaxed and trusted pre-flight environment. In partnership with Qantas, our bespoke content platform Q View is curated specifically for the Lounge audience, providing passengers with news, entertainment, and key flight information.

 

oOh! Fly takes brands to the stratosphere, giving advertisers direct reach to flyers’ seatback video-on-demand consoles, the Qantas Entertainment App, free Wi-Fi on-board and inflight news bulletins: a thorough end to end experience that synergises with our nationwide network of premium airport billboards and advertising sites in Qantas domestic terminals, clubs and business lounges.

 

Capture departure lounge crowds.

oOh!’s landscape digital Enterprise displays are positioned at the gateway to terminal departure lounges and Qantas Valet points, giving invaluable access to significant audience numbers in transit.

Reach 100% of arrivals.

Viewed head-on, oOh! Fly’s landscape digital Touchdown displays capture every arriving passenger as they head towards the exit and baggage claim: the final touch point of the flight journey, and an opportune chance to impact passengers with localised, reinforced messaging.

 

Influence at the end of the journey.

Positioned by baggage carousels with full TVC compatibility and an average dwell time of 12 minutes, oOh!’s Collect & Connect TV generates four-minute content and advertising loops, drawing on localised content, news, sports and weather updates to give brands ultimate exposure with high value audiences at the final step of their journey.

 

Major brand impact.

Placed in optimal locations at the gateways to and from Australia’s airports, oOh! Fly’s external billboards provide an impossible to miss advertising touch point for invaluable audience connection.

 

Reach in 360 degrees.

Located in Melbourne Airport’s bustling Terminal 4 retail precinct, oOh!’s The Halo is a unique and impactful circular LED site, capturing 100% of departing passengers in a high dwell environment (approx. 45 minutes), with a sound shower and unparalleled media value.

Our Services

oOh!DataScience™

Our global-leading DataScience capability makes brands powerfully unmissable through data integration from the most robust, formidable research and data partners.

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Creative

Through creative ideation, creative artwork development, special builds and creative production, our innovative teams make brands powerfully unmissable with cutting edge ideas.

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Content

Junkee Media's storytellers, video producers and social media experts provide professional, targeted content creation and strategy for some of the world’s leading brands.

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Print

Cactus Imaging provides world-class quality printing for Out of Home formats. Cactus prides itself on fast turnarounds and the continued development of the eco-product range.

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Experiential

oOh! Experiential creates powerful immersive experiences connecting brands with audiences across oOh!’s network.

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