In a move that merges art, technology, and media, Sedition, the leading digital art streaming platform, has partnered with oOh!media, the country’s largest Out of Home advertising network, to bring curated digital artworks to over 3 million Australians every month.
The collaboration will see more than 700 premium digital screens across Australia – including in rail stations, universities, office buildings, and retail precincts – transformed into dynamic canvases featuring contemporary digital art from Sedition’s global artist catalogue.
The initiative represents a significant cultural shift, embedding high-quality digital art into everyday environments and expanding visibility for artists in unprecedented ways. From emerging creators to internationally acclaimed names, artists featured on Sedition will now gain national exposure on a scale rarely seen in the digital art world.
“This partnership is about more than aesthetics – it’s about accessibility and impact,” said Dyl Blaquiere, CEO of Sedition. “We’re thrilled to work with oOh!media to place meaningful, boundary-pushing digital art directly into the public realm.”
The integration of digital art into public infrastructure will deepen audience engagement with oOh!’s Out of Home network and offer brands new ways to connect through shared cultural moments.
Josh Gurgiel, Head of POLY, oOh!’s creative and innovation hub, said: “Our purpose is to make public spaces better and this collaboration with Sedition brings that to life in a bold new way. By transforming our digital network into a gallery of global digital art, we’re creating a genuine value exchange with audiences. It’s an invitation to pause, feel something, and engage, which in turn elevates attention and impact for brands to make them unmissable. This is the latest initiative in our commitment to reimagining how content can enrich Out of Home.”
As digital art continues to evolve and enter mainstream consciousness, initiatives like this mark a pivotal moment, turning screens traditionally reserved for advertising into platforms for artistic discovery and cultural enrichment.
