reo, powered by oOh!media, has appointed former senior Cartology retail media leader, Renae Usher, into the newly created role of Director of Sales.
Usher joins reo as it continues to drive significant market momentum and follows announcements earlier this year of major partnerships with leading retailers including Petbarn, Officeworks and Australia Post. reo is in advanced discussions with a number of other high street retailers with further announcements to be made in due course.
With more than 13 years’ experience across retail media, digital and publishing sales, Usher was previously at Cartology for more than three years where she led the successful retail media sales team, spearheading omnichannel activations across for major FMCG brands including Coca-Cola, PepsiCo, Mondelez, Mars Wrigley and Nestlé. She has also held leadership roles at Nine and Fairfax, managing major agency relationships and cross-channel solutions.
Andrew Every, Chief Strategy and Retail Media Officer at oOh!media said: “Renae’s appointment is a significant signal of reo’s ambition as we continue to build out our team and drive growth for retailers across Australia and New Zealand. She has proven experience in scaling retail media networks, collaborating with retailers and their brand partners and her sales leadership will be instrumental in delivering them commercial success while helping shape the next evolution of retail media.”
In her new role, Usher will drive reo’s revenue strategy and lead its sales team, working closely with retailers and brand partners to deliver best-in-class retail media solutions across the full path to purchase including onsite, off-site and in-store.
Usher said: “Over the past three years at Cartology, I’ve had a front row seat to the growth of retail media and the value it can unlock for both retailers and brands. What drew me to reo is the ability to move at pace and bring together the strategic thinking and collaborative approach of a mature media business, while building something truly new and exciting.
“There’s incredible untapped potential in the retail landscape beyond the big supermarkets, and reo, with the backing of oOh!, is uniquely positioned to help retailers unlock that, fast. With a powerful combination of in-store, online and off-network capabilities, reo is creating an ecosystem that connects the entire customer journey.”
