Engaging affluent and aspirational audiences
For the first time, clients can target these elite earners through a seamless journey across the oOh! Network. Our unmatched scale in Street, Retail, Office, Large Format and Fly makes oOh! the leading network to reach and engage this exclusive audience where they live, work, and travel.
Live
Connect with aspirational and affluent audiences in their local communities where they shop through the largest scale Street, Retail, and Large Format networks. Reach 75% of the top 20 affluent postcodes in Australia, and 90% of the top 10, including Mosman, Woollahra, and Toorak.
Work
Impact audiences during key decision-making moments through Office media. Proximity to desktop, mobile, and CBD retail makes Office ideal for driving luxury purchases.
Servicing 90% of premium grade office towers, reach Australia’s affluent professionals at scale. Our full-motion screen network delivers real-time news and trends, capturing the attention of this audience, driving them from workplace to CBD boutiques and stores.
Travel
Sydney-Melbourne is now the highest grossing airline route globally. Business travel is essential to C-Suite executives and senior managers, with two-thirds flying regularly.
Luxury international airport lounges are common, but only in Australia do we find premium lounges for domestic travelers. Qantas Club, Business, and Chairmans lounges offer brands a unique opportunity to reach affluent audiences in high-dwell, luxury environments, where 80% access lounges.