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Everything you need to know from oOh! Outfront’25

We recently held our Outfront event, bringing together our agencies, advertisers and partners.

At the event our presenters detailed 5 generation-defining media mega trends transforming the Australian media landscape and how Out of Home remains the channel that is an unblockable, unskippable, unstoppable, unmissable medium that builds salience in both the short and long term.

We will guide you through these trends, explore the opportunities they present, and show you how we plan to leverage them to help you grow.

Behind every great brand

oOh! drives brand fame with the ability to deliver unmissable, unblockable, unskippable, unstoppable campaigns at scale. With continual audience declines across traditional channels; the rise of multi-screen media consumption; and further fragmentation into digital and social channels – it’s no surprise that Out of Home is increasing its importance for brands to reach and hold the attention of audiences.

oOh! is behind every great brand. Literally.

The power of scale

The ability to reach audiences at scale, tell stories at scale, create impact at scale, and deliver outcomes at scale is critical.

Scale means less time wasted dealing with multiple suppliers, more people seeing your ads, and a greater ability to spread your creative message across a wider cross-section of the Australian population.

Discover our network wins across Sydney’s harbour city, Waverley, Northern Beaches, and Melbourne’s EastLink motorway.

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The rise of Retail Media

oOh!media is launching a major strategic expansion of its retail media division, broadening the focus to incorporate sales representation of retailers’ assets across stores, websites, apps, and off-platform channels such as Meta, Google and oOh!media.

Announced at Outfront ‘25, the fast-growing retail media arm is being rebranded to reo, reflecting the strategic shift from an in-store screens focus, to a full omnichannel digital offering for retailers.

The fragmentation of audiences

With continual audience declines across traditional media channels, the rise of multi-screen consumption, and further fragmentation into digital and social channels – it’s no surprise that there’s never been a harder time for your brand to reach and hold attention if these valuable audiences.

Unlike other traditional media, Out of Home is the only channel where the advertising doesn’t interrupt the content, it is the content and oOh! is unrivalled in leveraging scale with creative to make brands famous.

Discover our innovative multi-dimensional solutions from 3D Anamorphic, scalable 3D and mixed reality

The AI revolution

AI is transforming business operations, creating new opportunities and redefining how we work. We’re integrating advanced technology, making incremental improvements that drive significant change.

We’re using machine learning models and predictive analytics to supercharge our proprietary planning platform. Using insights from hundreds of Outcomes studies and diverse data sources, we’re building tools to match your brand with the best oOh! solutions for your campaign goals.

Our aim is to deliver you data driven, highly effective, customised advertising solutions at speed. We look forward to delivering these benefits to you throughout 2025 and beyond.

The shift to outcomes

With new entrants into the market, the need for accountability is more important than ever.

Great Out of Home should drive great results. It doesn’t matter if those results are at the top or bottom of the funnel, they must be measured.

Last year we announced new partnerships with Coles 360 and Westpac Data X, providing the most extensive and in-depth insight into consumer behaviour in out of home.

12 months on, we’ve now firmly established our approach in driving tangible business outcomes for our clients.

We’ve recently added 200 new audience segments to our data suite, which means you can now access over 1000 different buyergraphic audiences, all mapped to each oOh! location and designed to drive campaign performance.