oOh!media has launched a refreshed positioning as ‘Australia’s #1 Out of Home company’, reinforcing its leadership in network scale and audience reach. At its annual Outfront‘25 event, the company also announced a number of significant new tender wins, further solidifying its leading position and providing brands with better opportunities to execute scaled campaigns that deliver measurable outcomes.
From humble beginnings 35 years ago, oOh! has grown to become Australia’s Out of Home leader, with 35,000 digital and classic assets across the country and a metropolitan reach of 98% of Australians every week. oOh! continues to invest in growing its national Out of Home network and over the past year has an 80% success rate in winning new tenders that were pitched for, setting the business up for strong growth.
Launched at oOh! Outfront ‘25, CEO Cathy O’Connor, said: “Behind every great brand is oOh! – Australia’s #1 Out of Home company. oOh! is the leading force in Australian Out of Home across all key metrics and we are on a mission to help brands grow by making it easier to access our unrivalled scale.
“But being #1 goes beyond the metrics, it’s about the confidence advertisers and agencies have in us to get the results they want to achieve. It reflects our commitment to providing the best possible service and outcomes each and every time.”
oOh! wins Waverley Council, Northern Beaches expansion and Eastlink
At Outfront, oOh! also announced the further scaling of its Street Furniture network across Sydney, winning two new major long-term contracts in premium suburbs across the harbour city.
The first is Waverley Council in Sydney’s eastern suburbs, covering iconic areas such as Bondi, Bronte, and Rose Bay. oOh! will implement a 100% digital network through these locations, including over a dozen of oOh!’s sustainable innovative ‘Living Roof Shelters” on top of the bus shelters.
In the Northern Beaches, oOh! has secured the tender to expand its existing presence in the local government area. The contract will cover 293 shelters from Manly to Palm Beach. oOh! will make significant investments in these digital assets to enhance advertisers’ visibility in key destinations such as Manly Corso and Manly Beach.
In a further new win, oOh! will add a further 13 large format classic sites as part of the Eastlink Motorway contract in Melbourne. Coming online in November, Eastlink is a tolled section of the M3 Freeway connecting a large area through the eastern and south-eastern suburbs of Melbourne, reaching commuters at scale.
Over the past six months, oOh! has also:
- Renewed Australia’s largest single street furniture contract with Victoria’s Department of Transport. Stretching across metropolitan Melbourne it includes approximately 5,000 street furniture assets located within the CBD and across Greater Melbourne. oOh! will add 650 state-of-the-art digital LED screens in prime locations throughout Melbourne.
- Won the highly prized long-term contract for Melbourne’s five new prestigious Metro Tunnel stations that will add a further 108 digital screens in the heart of Melbourne’s CBD.
- Boosted the large format digital network with 37 new sites at key commuter locations, including Melbourne’s West Gate Bridge and Adelaide’s Gepps Cross. In Melbourne alone, oOh! has increased its large format digital portfolio by more than 50 percent over the past 12 months.
- Added 35 new shopping centres to its Retail portfolio across the country.
- Launched the 100% digital Premium Sydney network following the opening of Sydney Metro, Martin Place Retail Precinct and activation of the prestigious Woollahra Council.
O’Connor added: “oOh!’s recent success in securing major tender wins and expansion of the oOh!media network across the country further cements our status as Australia’s #1 Out of Home company. It’s a testament to our relentless focus on innovation, scale, and delivering unparalleled value for brands.”
Behind Every Great Campaign
To celebrate the new positioning, oOh! will launch a major new brand campaign highlighting how Australia’s #1 Out of Home company plays a key role in making Australia and the world’s biggest brands famous.
Demonstrating oOh!’s unparalleled reach, scale and creative innovation, the ‘Behind every great campaign. Literally.’, by creative agency, The Hallway, will run prominently across oOh! assets and in trade media.
Neil Ackland, oOh!media Chief Content, Marketing & Creative Officer, said: “oOh! drives brand fame with the ability to deliver unmissable, unblockable, unskippable, unstoppable campaigns at scale. With continual audience declines across traditional channels; the rise of multi-screen media consumption, and further fragmentation into digital and social channels – it’s no surprise that Out of Home is increasing its importance for brands to reach and hold the attention of audiences. This brand campaign showcases the critical role oOh! plays behind the success for some of today’s greatest brands.”
