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oOh! still confident on retail media play to join brand-demand dots, defend against rival incursions
As originally published in Mi3. Out of home firm oOh!media is hoping to scoop up mid and smaller sized retailers and sell their media assets on network and off, as well as set up in-store screen networks. Now it just needs a local client to land amid heightening competition. Maybe one or two will land […]
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oOh!media launches groundbreaking immersive digital walkway at Melbourne Airport
oOh!media, Australia’s #1 Out of Home company, has unveiled a major new innovation at Melbourne Airport, launching a first-of-its-kind full-motion immersive digital walkway. Measuring the same length as an Airbus A350, this state-of-the-art floor to ceiling installation stretches 66 metres in length and is 2.25 metres high. It will welcome and engage 100% of international […]
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oOh!media wins Waverley Council, Northern Beaches expansion and Eastlink
At Outfront, oOh! announced the further scaling of its Street Furniture network across Sydney, winning two new major long-term contracts in premium suburbs across the harbour city. The first is Waverley Council in Sydney’s eastern suburbs, covering iconic areas such as Bondi, Bronte, and Rose Bay. oOh! will implement a 100% digital network through these […]
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oOh!media, Australia’s #1 Out of Home company, announces major long-term contract wins with Waverly Council, Northern Beaches and Eastlink
oOh!media has launched a refreshed positioning as ‘Australia’s #1 Out of Home company’, reinforcing its leadership in network scale and audience reach.
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oOh!media unveils the strategic expansion of its retail media division to monetise sales for retailers
oOh!media is launching a major strategic expansion of its retail media division, broadening the focus to incorporate sales representation of retailers assets across stores, websites, apps, and off-platform channels such as Meta, Google and oOh!media.
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oOh! unveils Australia’s first dual large format screens with full motion 3D capabilities
oOh!media, Australia’s #1 Out of Home company, has unveiled the first full-motion large format displays with synchronised 3D capabilities for bold brand storytelling.
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‘It’s about igniting a movement’: Disinfluencer makes billboard debut in Sydney
Disability inclusive social enterprise, Disinfluencer, has debuted its first billboard to champion the power of inclusive advertising.
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Industry Profile: Danielle Farrelly at oOh!media
Danielle Farelly: Head of Product at oOh!media in AdNews’ Industry Profile
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oOh!media expands large format digital network in Adelaide with landmark Gepps Cross launch
oOh!media, continues to deliver innovative advertising solutions in Adelaide with the launch of a new landmark double-sided large format digital billboard at one of the city’s busiest commuting corridors.
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BYD launches eye-catching OOH campaign to drive ATTO3 brand awareness
BYD, in collaboration with independent media agency Yango and oOh!’s innovation and creative hub POLY, has unveiled a strategically placed Out of Home (OOH) campaign designed to elevate brand awareness for their ATTO3 electric vehicle. The new campaign, featuring artwork developed by POLY, showcases BYD’s new ATTO3 across oOh!’s classic Road and Street furniture sites. […]