Disability inclusive social enterprise, Disinfluencer, has debuted its first billboard to champion the power of inclusive advertising.
Situated on the Princes Highway, St Peters in Sydney, the billboard features Josh – the son of Disinfluencer’s founder, Simone Eyles – alongside the slogan: “I would buy from him”. The visual was designed to emphasise that people with disabilities are not a liability for services and brands. Rather, they are fully capable of, and are eager, to act as the face of these entities.
It was also developed to highlight chronic illnesses and invisible disabilities – conditions that more than 90% of people with disabilities have. Ultimately, the billboard and its location were crafted and chosen, respectively, to catch the general public’s and industry personnels’ attention.
The billboard is the result of a successful crowdfunding project undertaken during Disability Pride Month, July.
“Our billboard is a bold statement of our mission to take disability mainstream,” Eyles said.
“Business and brands know why they need to be inclusive. In fact they want to be inclusive, however are not sure how to implement it.
“That is where Disinfluencer can help. With our support, brands can authentically engage with a wider audience and lead the charge toward a more inclusive world.”
Disinfluencer’s services help organisations tap into the talent pool of people living with disabilities, while supporting them with paid work and upskilling opportunities to help them enter the industry.
In addition to supplying talent management services and influencers, Disinfluencer also hosts “the world’s first inclusive stock library as well as a tailored 3-part e-learning module for marketing teams to understand disability, digital accessibility and empower them to market their accessibility”.
“Marketing isn’t just about selling products; it’s about building relationships,” Eyles said.
“And that means recognising the diverse needs and perspectives of all consumers, including those with disabilities.
“Brands and marketing have the power to persuade, they can not only lead the charge with this movement by having inclusive talent on set, in their ads and across their digital channels, so not only representing but using the power of creativity to create change.”
