Originally published in AdNews.
Independent Australian publisher Broadsheet Media’s exclusive content partnership with oOh!media to extend editorial content onto screens across the oOh! Office network in Melbourne and Sydney targeting CBD locations went live today.
The partnership enables the sharing of hyper-targeted content across all Broadsheet verticals, allowing audiences to find out what’s happening in their cities every day across all facets of culture, from the latest new restaurant opening to a local art exhibition or music festival.
The partnership announced at the oOh! Outfront event combines oOh!’s reach of 3 million professionals through 4,000+ full-motion digital screens in over 650 prominent Australian office towers with Broadsheet’s current 2 million+ monthly users. Exclusive sponsorship opportunities will be available to brands and advertisers in the new year.
The oOh! partnership enables Broadsheet to deliver content directly to office workers to contribute towards the rejuvenation of Australia’s CBD’s, by giving workers reasons to be there, from lunch deals during the week to after work drink specials.
Broadsheet founder and publisher Nick Shelton said: “Broadsheet understands cities better than anyone, so we are excited to extend this expertise to oOh!’s Office Network screens for city workers across Melbourne and Sydney.
“This exciting partnership is an opportunity for us to expand the Broadsheet brand and content into new environments, connect with broader audiences and help even more people get the most out of their cities, all while driving value to oOh!, their clients, and audiences.
“I see this as just the beginning with Broadsheet’s unique content coupled with oOh’s extraordinary network suggests boundless potential.”
Neil Ackland, chief content, marketing and creative officer at oOh!, said: “We are excited to have Broadsheet as our lifestyle partner.
“This partnership delivers on our strategy to expand oOh!’s news and sports capabilities and deliver contextually relevant content for Office audiences who are looking for new experiences.
“Broadsheet’s expertise enables advertisers and brands to connect with audiences in unique and innovative ways, creating new opportunities to capture attention at scale, making public spaces better and brands unmissable.”
