Audience

People cross the road on a Sydney street in the evening

Intelligence Hub

From roadside billboards, to shopping centres, office towers, cafes and tertiary campus’ we're tracking audience patterns for an increased understanding of trends in audience movement and behavior and to provide actionable insights to inform campaign planning.


The Audience Intelligence hub provides access to audience patterns and insights, deep dive into specific geographies and generations to understand behavior in the here and now as well as a look to the future.


You can also access our monthly Pulse reports via the hub, for a tailored view on the latest mobility and transaction data.

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KEY AUDIENCE HEALTH STATS

74%

-8%

91%

Recovery of oOh! Retail and Roadside audiences

Decrease in oOh! audience

Regional audiences recovered to normal levels

Week ending 13th September 2021 vs. same week 2019

Week ending 13th September 2021 vs. same week 2019

Week ending 13th Sepetember 2021 vs. same week 2020

1

1

2

AUDIENCE RESURGENCE

Roadside and Retail Audience Recovery

Source: Dspark data, 3,200+ Roadside and 500+ Retail locations, week ending September 13th 2021 vs. same week 2019 (1)

Dspark data, 3,200+ Roadside and 500+ Retail locations, week ending September 13th 2021 vs. same week 2020 (2)

SENSE OF PLACE

How Audiences Look Across Our Networks

Office

41%

Café

53%

Retail

71%

oOh Road Asset Icon

Roadside

78%

oOh! Study Asset Icon

Study

64%

199.7 M

weekly contacts

146 M

weekly contacts

14.2 M

weekly contacts

343 K

weekly contacts

4.2 M

weekly contacts

Source: Dspark data, 3,200+ Roadside and 500+ Retail locations, Café, Office, Study total volumes week ending September 13th 2021 vs. same week 2019


LOCATION

Audience Insights by State

As audiences return strongly to out of home environments, each state has managed Covid-19 in their own way. 


With experiences ranging from localized outbreaks to lockdowns, Australians across all states have demonstrated a confidence to return to regular behaviour as restrictions are lifted. 

Source: Dspark data, 3,200+ Roadside and 500+ Retail locations, week ending September 13th 2021


Get the full story in our Pulse report

SPOTLIGHT

Pulse Report

Welcome to second edition of the ‘Future of Out of Home’ series, ‘Technology & Trust’. 


In this edition we focus on digitisation and how technology is providing further opportunity for both media owners and advertisers to connect with audiences. 


We also discuss how pDOOH and Verification will affect the future of Out of Home, as well as taking a look at how rising vaccination rates are creating opportunities for the 2022 ‘Back to School’ period.

TALKING ABOUT YOUR GENERATION

Generational Insights

Are you interested in the Covid-19 impact to different generations? Detailed reports are available on request.

STUDENTS

GEN Y

GEN X

BABY BOOMERS

6x

77%

91%

81%

more likely to shop more in bricks and mortar than reduced purchase instore.

expect their ability to buy products and services will be maintained or increase in the future.

intend to maintain or increase time spent outdoors once restrictions are lifted.

believe their ability to purchase products and services in the future will be unimpacted.

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