Ivan Gridchin, Group Director – Product, Data Sales & Solutions
In today’s fragmented media landscape, how can brands stand out and build lasting fame? Over the past few months, we’ve explored key principles of brand fame, and one thing is clear, Out of Home advertising, particularly billboards, remains one of the most powerful tools for creating brand recognition.
In fact, Analytic Partners reports that billboards are 11% more effective at brand building than the average media channel*. Why? Because billboards offer unmatched reach, delivering moments of real connection with consumers in impactful ways.
Why now is the time to build brand fame on billboards
As summer approaches, people are spending more time outdoors, attending sporting events, heading out on road trips, and enjoying longer days. Billboards become even more vital to the advertising mix during this season, making it the perfect time to connect at scale.
Create impact and connection
Billboards don’t just get seen; they make an impression that lasts.
Classic billboards offer 100% Share of Time (SOT), allowing your brand to take centre stage and create a memorable impact with bright, bold designs.
Digital billboards add another level of flexibility, allowing you to update creative in real-time, respond to trends as they unfold, and capture cultural moments.
Whether your audience is commuting, traveling, or simply enjoying a day out, we have the tools to help your brand reach them. Our creative team can work with you to develop designs that maximise visibility and connection.
Scale that works for you
Our national network of over 3,750 billboards covers every state and major city, giving your brand reach across key landmarks and high-traffic zones:
- Sydney: Dominate iconic landmarks like Taylor Square, Glebe Island Silos, and Parramatta Road.
- Melbourne: Engage audiences with some of the city’s most iconic digital sites, including The Bourke, Melbourne Airport, and Westgate Bridge.
- Brisbane: Capture attention across the Story Bridge, Brisbane Airport, and exclusive locations on the Centenary Highway and Logan Motorway.
- South Australia, WA and Darwin: Extend reach at Gepps Cross Square, Yagan Square, and beyond while making a lasting impression at Darwin airport with our new digital supersite.
- National coverage of key regional highways and regional cities including Australia’s favourite summer destinations such as Woollongong, Warnambool, the Sunshine Coast, Port Lincoln, and Bunbury.
With more than 340 digital billboards, 41% more digital locations than other Out of home providers, we make sure your message reaches high-traffic areas, from events and retail hubs to popular roadways and entertainment hotspots. Imagine the impact of being where your audience is most engaged.
Let’s plan your summer billboard campaign
Are you ready to amplify your brand’s awareness this summer? The season offers unique opportunities to reach consumers in a relaxed, highly-engaged environment. With our signature series, exclusive locations and comprehensive reach, oOh! gives you the scale, coverage, and creative options to make your brand unmissable.
If you’re ready to drive brand fame, let’s build the perfect campaign together. With our expansive network and creative flexibility, we’ll make sure your brand gets the attention it deserves.
