The Covid-19 Pulse Report

The Covid-19 Pulse Report is your now-fortnightly insights guide based on attitudinal insights from over 2,200 Australians and audience movement and volumes trends from over 4,000 oOh! locations nationally. The report looks at what is happening today in relation to Out of Home audience recovery alongside finger on the pulse attitudinal insights that demonstrate what the future looks like in the eyes of Australian’s.

This ongoing study taps into the changing face of Australia as we, together, move through the Covid crisis. The Covid-19 Pulse Report is met with a fortnightly Audiences Here and Now pulse check that provides up to date, current data and trends on the recovery of Out of Home audiences between releases.

We hope this data will help to inform smarter decisions to help your business bounce back ahead of the curve.

Edition 25 | Australian states at a glance: Victoria market spotlight

This fortnights report takes a deep dive into Victorians as they continue to remerge in destinations; how their unique experience in lockdown has shaped their outlook on the future of the economy, the government, businesses and their own personal financial standing to buy products and services in the future. This report also shines a light on Victorians aspirations on the horizon; how they plan to spend their time outdoors including travel, their eagerness to return to their place of employment, as well as how they are spending their money now and into the future. Download now.

Edition 24 | The ‘Great Return’ to office and employment destinations

In this fortnightly report we take a deep dive into the return to working at office towers and employment destinations across the nation; Australians current visitation levels to these hubs, what they have missed as a resulted of an extended stint working from home and how workplaces do and continue to be reimaged as a result of Covid-19. Download now.

Edition 23 | In the spirit of Christmas

In this fortnightly report we take a deep dive into 2020 Christmas festivities and gift-giving; what shape festivities with family and friends will take this year, when Australians intend to research and buy products, what they expect of brands this Christmas and the anticipated differences and similarities between Christmas this year and past years in the face of Covid-19. Download now.

12th October | Audiences Here and Now pulse check

As we shift The Covid-19 Pulse Report to a fortnightly edition, here’s the Audiences Here and Now pulse check you need to know now. School holidays, a long weekend for selected markets and a surge in Victoria saw Out of Home audiences increase by nearly 8% in the past two weeks! Download now.

Edition 22 | Buying behaviour: online and offline retail trends

In this week’s report we look at buying behavior; how Australian residents are currently spending their money and how this differs from pre Covid-19, trends into online and offline purchases, as well as how shopping centres are adjusting their offering to ensure the continued wellbeing of visitors. Additionally, this report includes a look to the future; how key events such as Father’s Day this year provide a view on what to expect in retail for the rest of the year, how consumers intend to spend their hard-earnt money on the horizon and preference for in-store or online purchase across key categories. Download now.

Edition 21 | Australian states at a glance: NSW and ACT market spotlight

This week’s report looks at ACT and NSW residents as they forge ahead, with ACT recording 70+ days since their last reported case and NSW with very little threat of Covid-19 cases in the community. We look at how residents in ACT and NSW have adjusted behaviours to ensure the continued safety and wellbeing of residents as they continue to return to travel and destinations outside of their home. This report also looks into current spending behaviour, sentiment when it comes to the future of the world and a glimpse into their future plans when it comes to their consumer wallet and time spent outside of the home. Download now. 

Edition 20 | Australian states at a glance: South Australia market spotlight 

This week’s report deep dives into South Australians and their confidence towards the future of the state, their employment and financial wellbeing and the trajectory of business performance. This report also looks into resident’s future intentions when it comes to how they plan to spend their time and money across key categories inside and outside the home. Download now.

Edition 19 | Australian states at a glance: Western Australia market spotlight

This week’s report shines a light on life in Western Australia, from unrestricted travel within their state seeing audience mobility track ahead of pre-Covid levels, to untapped savings previously allocated to holidays resulting in an upsurge in retail, hospitality, entertainment and home improvement purchases. Download now.

Edition 18 | Australian states at a glance: Queensland market spotlight

In this week’s report we take a deep dive into the resurgence of Queensland residents and their love of the great outdoors as Out of Home audience volumes return to 2019 levels. We look at their optimism towards the future of the state and nation, and their anticipation when it comes to future travel intentions, employment and purchasing power as they forge ahead having successfully suppressed Covid-19 on home soil. Download now.

Edition 17 | Confidence towards the horizon

This week’s report takes a deep dive into Australians growing confidence towards the future; from overall weekly consumer confidence, a return in mobility to outdoor destinations, certainty in the employment markets as many Australians re-enter the workforce, confidence towards the Federal and State Governments with the news of a vaccine and optimism there will be no further Covid-19 outbreaks as the warmer months fast approach. Download Now.

Edition 16 | The Evolution of the Grocery Trolley

This week’s report we take a deep dive into one of Australians most common trips outside of the home, the retail grocery shop; current visitation levels across retail centre types, how consumers have changed the size, composition and frequency of their trolley purchase since the outbreak, how both their in-store and home behaviours have changed when it comes to food, and what this means for dining and social gatherings in and outside the home. Download now.

Edition 15 | The Changing Path to ‘Big Ticket’ Purchase

In this report, we take a deep dive into Australians purchasing power in the second half of 2020 and how this differs across generations, trends into what categories are experiencing spikes as a result of pent-up demand and how adjusting behaviours have changed the path to purchase for bigger ticket items such as housing, larger-scale home renovations, car purchases and technology. Download now.

Edition 14 | Life as we approach the horizon

This edition dives into Out of Home audience return and how Australians in these recovering key economies have adapted, adjusting their behaviours to ensure their communities continue with no or very few active Covid-19 cases, sentiment towards the horizon when it comes to their physical and mental health, and the importance of both the great outdoors and inner circle connections when it comes to their future health prospects. Download now.

Special Edition | Helping you navigate Out of Home media during lockdown

This special edition report deep dives into the current state of play in Victoria and what this means for national Out of Home audiences. We share key learnings from Australia and New Zealand through the first phase of lockdowns, predictions for audience behavior and recommendations for Out of Home campaigns to deliver effective national broadcast reach during this time. Download now.

Edition 13 | Global learnings and trust and appreciation for Governments, Institutions and Business

This week’s Pulse Report deep dives into the evolution of trust and appreciation towards governments, institutions and businesses since the outbreak in Australia began, consumers resurgence in leadership both politically and in-business, and the learnings that brands can leverage in a time when consumers are leaning-in to authority and trusted sources. Download now.

Edition 12 | Australians by region and generation

This edition looks into the past and towards the future, as Australia continues to navigate the various stages of Covid-19. We look at how spending and day-to-day behaviours and patterns have changed year on year by state and generational cohort, and how these audiences are either maintaining or adjusting their behaviour. Download now.

Edition 11 | Australian White-Collar Professionals

In this report, we provide an update on the return of audiences across the oOh! network, including Regional Australia and Victoria. We take a deep dive into the attitudes and intentions of Australian White-Collar-Professionals as they return to the office and look at their view on workplaces of the future as well as their confidence in the Australian and Global economy, their employment position and confidence in Australian Businesses to bounce back from this economic downturn. Download now.

Edition 10 | Students 

In this report, we take a deep dive into the attitudes and insights of Australian High School and Tertiary Students during and after lockdown. We look at their feelings, finances and career goals as well as what they look for in brands in the future. This report also takes a look at the national return of audiences across the oOh! network with a deep dive into Roadside, Retail and regional audiences. Download now.

Edition 9 | Australian Gen Y

This report looks at Generation Y, they are well versed in adapting to the new as the generation that’s experienced the evolution of the internet and technology first-had. They’ve conquered education, travelled the globe, finding their feet in a career and are now chartering the unknown territory of Covid-19. This report takes a look at how they’ve felt during lockdown, how they’ve been impacted by the wake of Covid-19 and future aspirations from career to global travel. Download now.

Edition 8 | Australian Gen Xers

In this report, we take a deep dive into Gen Xers. Seeking to perfect the art of work/life balance, this generation works to live; balancing the pressures of home life against building financial wealth and security for their older years. We look at the experience of juggling work from home and home-schooling through lockdown, confidence in employment and the economy to bounce back, how the outbreak influenced their grocery shop and their intentions to ‘think local’ when it comes to travel. Download now.

Edition 7 | Australian Baby Boomers

In this report, we take a look at Baby Boomers – the generation who are known for their experience and hard-working nature, and have frankly seen it all. Before Covid struck, Baby Boomers were looking forward to retirement, if not enjoying it already, with days spent on the golf course and holidays planned abroad. We take a look at how this generation are adapting to Covid as their health an nest eggs have unfortunately come under fire how they’re keeping entertained during lockdown, the impact on their spending power, intentions for future travel their change in behavioural an purchase intentions compared to the ‘All-Australian’ cohort. Download now.

Edition 6 | Regional Australians

In this report,  we look at both the ‘here and now’ and a ‘look to the future’ honing in on regional Australia. We take a look at trends and insights into audience patterns across our 500+ retail centres and delve into the attitudes and intentions of regional Australians, deep diving into consumer sentiment, travel behaviours and future intentions of residents. As the key driving force behind our national economy throughout lockdown, regional living demonstrates a growing appeal amongst city-dwellers. Download now.

Edition 5 | Domestic Travel

In this report, we take a look at trends as driving audiences return to our roads, insights into audience patterns across +3,200 roadside locations and intentions In the travel sector. We take a look at how Australians will celebrate the return of one of our nations favourite past-times, The ‘Road Trip’. With travel on the mind, we look at interstate travel intentions, motivations and consumers preferred mode of travel alongside intentions to travel within the Pacific bubble and what’s expected of travel brands and airlines as audiences return to travel. Download now.

Edition 4 | Entertain Me

In this report, we look at how Australians have entertained themselves throughout the Covid outbreak with strong intention to continue spending across entertainment categories in sight. We take a look at current and future purchase intentions of Australians, what habits and behaviours will remain or be left behind, the changes in Australia’s media consumption and the level of trust in news outlets moving forward. Download now.

Edition 3 | Consumer Confidence

In this report, we focus on consumer confidence in institutions, business and the economy. We look at what Australians are planning to get back to with restrictions easing and what the future workplace and commute looks like as we start to look towards many Australians returning to work. Download now.

Edition 2 | Retail on the rise

In this edition, we take a deep dive into the categories that have grown during the crisis, the ones that have been challenged and the opportunities that exist based on Australia’s mindset and attitude into the future. Download now.

Edition 1 | Getting you ahead of the curve

The Covid-19 Pulse Report is your finger on the pulse weekly insights guide on what is happening today, in addition to current and future attitudinal insights that demonstrate what the future looks like in the eyes of Australians as we move through the Covid crisis. This edition focuses on what Australian’s are looking forward to and how life is set to change post-Covid. Download now.