oOh!media supports #SendingLove initiative and makes brothers feel closer while worlds apart.
User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide and Brothers over 9000 miles apart are sending messages of love during Covid-19 pandemic.
Brothers John and Stephen Skelton were born and raised near Newcastle in the UK, John moved to Australia nearly 20 years ago and now lives in Perth with Wife Judith and daughter Sarah. Their hearts warmed when they saw an oOh!media Billboard in downtown Perth with Stephen sending love from their UK home town.
Stephen said “We talk every other day on the phone but I wanted to do something really special to say I’m constantly thinking of them and how they are coping as a family in these difficult times – and it doesn’t get more special than a huge billboard!”
John said “It was such a great surprise to see Stephen on a billboard in Perth. He explained how he achieved it, and we decided to reciprocate with sending love via a billboard in Newcastle. It really is amazing and has put a huge smile on our faces”.
John and Stephen’s international message-sharing was made possible locally by Australian business oOh!media, a leader in Out of Home media, as part of a global campaign by London agencies Talon Outdoor and Grand Visual.
“#SendingLove” is a new global initiative promoting messages of love that unite communities all over the world during the fight against the effects of COVID-19. Launched by outdoor specialist Talon Outdoor, the socially-enabled DOOH campaign is facilitated by The World Out of Home Organization (WOO) and many of its member organisations and runs on advertising space donated by over 70 media owners across 153 cities making it the biggest UGC campaign ever to run on digital Out of Home.
The campaign encourages participants to send love to those in places they cannot travel to, by getting creative with the heart-hand symbol and uploading their pictures and locations to www.sendinglove.to. Participants are then given the option to donate to the global COVID-19 Solidarity Response Fund before receiving a photo of their picture playing on-screen in their chosen city to share with friends and family across social channels.
The system developed by Grand Visual geo targets messages to the chosen city, connecting communities to messages of love from afar in a show of global strength and solidarity.
Brendon Cook, Chief Executive Officer of oOh!media said “We are delighted to be involved and helping display messages of love and unity from around the world to the people of Perth, Melbourne, Sydney, Brisbane and Adelaide. Despite the constraints of lockdown, it is incredible to see the Out of Home community coming together to fight the effects of COVID-19, and social distancing in particularly, with a campaign that connects and reassures people that we are in this together.”