# oOh!media (oohmedia.com.au)

> oOh!media is Australia's largest out-of-home (OOH) and digital out-of-home (DOOH) advertising company, operating 35,000+ assets across roadside billboards, retail centres, rail, airports, office towers, and university campuses, offering data-led planning, programmatic DOOH, and creative via POLY.

## Advertising & Expertise
- [Advertising Solutions Overview](https://oohmedia.com.au/environments/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Strategic overview of oOh!media’s advertising network across Retail, Rail, Transit, and Airport environments.
- [Advertising Formats](https://oohmedia.com.au/formats/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Includes digital large format billboards, retail screens, transit panels, and airport placements, each with specific creative and technical requirements.
- [Data-Led Planning](https://oohmedia.com.au/services/data/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Advanced audience measurement, smart reach data, and data-led campaign planning tools for brands.
- [POLY Creative Services](https://oohmedia.com.au/services/creative/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Specialist Out of Home creative expertise focused on maximising brand impact and "unmissability" in public spaces.

## Campaign Resources
- [Technical Specifications](https://oohmedia.com.au/specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - The authoritative repository for production, material, and digital delivery specifications for all oOh! assets.
- [Campaign Booking Calendar](https://oohmedia.com.au/booking-calendar/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Official OOH industry campaign cycles, key posting dates, and commercial booking calendars.
- [Inspiration & Case Studies](https://oohmedia.com.au/inspiration/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Gallery of successful campaigns and creative innovation across digital and classic OOH formats.

## Corporate & Contact
- [Contact & Enquiries](https://oohmedia.com.au/contact/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Connect with commercial sales and support teams for advertising bookings and network enquiries.
- [About oOh!media](https://oohmedia.com.au/about/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Overview of Australia’s leading Out of Home media provider and our vision for public space advertising.
- [News & Industry Updates](https://oohmedia.com.au/news/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - The latest corporate announcements, partnership news, and OOH industry insights.

## How oOh!media Works
- [Campaign Planning & Audience Targeting](https://oohmedia.com.au/services/data/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Campaigns are planned using smart reach data and audience measurement tools to identify the right environments, formats, and timing for maximum brand impact.
- [Creative & Production](https://oohmedia.com.au/services/creative/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Creative is adapted to each format and environment by POLY, oOh!'s specialist OOH creative and innovation hub, optimising for visibility and engagement in public spaces.
- [Campaign Execution & Formats](https://oohmedia.com.au/formats/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Brands book space across digital and classic formats including billboards, retail screens, transit panels, street furniture, airport placements, and office environments.
- [Measurement & Outcomes](https://oohmedia.com.au/services/data/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Campaign performance is measured using oOh! Outcomes, a data-led attribution suite tracking brand awareness, purchase intent, and foot traffic impact.

## Ecosystem & Audience
- [Brands & Advertisers](https://oohmedia.com.au/environments/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Used by Australian and international brands to build awareness, drive consideration, and influence consumer behaviour across high-traffic public environments.
- [Media Agencies](https://oohmedia.com.au/services/data/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Integrated into agency campaign plans via direct booking, programmatic buying, and data partnerships to deliver measurable reach at scale.
- [Network Scale](https://oohmedia.com.au/about/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - 35,000+ assets reaching millions of Australians weekly across retail centres, roads, rail networks, airports, offices, and universities.
- [Inspiration & Case Studies](https://oohmedia.com.au/inspiration/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Real campaign examples from brands including ANZ, Garnier, Mazda, and Telstra demonstrating creative innovation and measurable outcomes across the oOh! network.


## Technical Specifications
- [All Technical Specifications Overview](https://oohmedia.com.au/specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Avoiding Greenwashing in Advertising Guidelines](https://oohmedia.com.au/specifications/avoiding-greenwashing-in-advertising-guidelines/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2026/02/EXT-Avoiding-Greenwashing-in-Advertising-EXTERNAL-01.24.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Digital Large Format (Billboard) Specifications](https://oohmedia.com.au/specifications/digital-large-format-billboard-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2024/09/oOh-Large-Format-Digital-Specs-1.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Classic Large Format (Billboard) Specifications](https://oohmedia.com.au/specifications/classic-large-format-billboard-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2024/09/oOh-Large-Format-Classic-Specs-1.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Digital Street Furniture Specifications](https://oohmedia.com.au/specifications/digital-street-furniture-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2024/08/oOh-Street-Furniture-Digital-Portrait-Specs.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Classic Street Furniture Specifications](https://oohmedia.com.au/specifications/classic-street-furniture-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2024/08/oOh-Street-Furniture-Classic-Specs.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Retail Digital Portrait Specifications](https://oohmedia.com.au/specifications/retail-digital-portrait-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2024/08/oOh-Retail-Digital-Portrait-Specs.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Classic Retail Portrait Specifications](https://oohmedia.com.au/specifications/classic-retail-portrait-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2024/08/oOh-Retail-Classic-Portrait-Specs-3.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Rail Digital Portrait Specifications](https://oohmedia.com.au/specifications/rail-digital-portrait-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2024/08/oOh-Rail-Digital-Portrait-Specs-2.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Rail Large Format Specifications](https://oohmedia.com.au/specifications/rail-large-format-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2024/08/oOh-Rail-Large-Format-Specs-2.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Touchdown Specifications](https://oohmedia.com.au/specifications/touchdown-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2024/09/oOh-Touchdown-Specs-3.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Qantas Chairman’s Lounge Specifications](https://oohmedia.com.au/specifications/qantas-chairmans-lounge-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2024/09/oOh-Qantas-Chairmans-Lounge-Specs-4.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Boulevard Specifications](https://oohmedia.com.au/specifications/boulevard-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2024/09/oOh-Boulevard-Specs-4.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Study Digital Specifications](https://oohmedia.com.au/specifications/study-digital-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2024/08/oOh-Study-Digital-Specs-1.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Study Classic Specifications](https://oohmedia.com.au/specifications/study-classic-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2024/08/oOh-Study-Classic-Specs-1.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Retail Large Format Digital Landscape Specifications](https://oohmedia.com.au/specifications/retail-large-format-digital-landscape-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2025/07/oOh-Retail-Large-Format-Landscape-Digital-Specs.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Retail Large Format Digital Portrait Specifications](https://oohmedia.com.au/specifications/retail-large-format-digital-portrait-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2025/07/oOh-Retail-Large-Format-Portrait-Digital-Specs.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Office Digital Portrait Specifications](https://oohmedia.com.au/specifications/office-digital-portrait-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2024/08/oOh-Office-Digital-Portrait-Specs.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Office Digital Landscape Specifications](https://oohmedia.com.au/specifications/office-digital-landscape-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2024/08/oOh-Office-Digital-Landscape-Specs-1.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Metro Executive Specifications](https://oohmedia.com.au/specifications/metro-executive-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2024/08/oOh-Metro-Executive-Specs-2.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Longreach Specifications](https://oohmedia.com.au/specifications/longreach-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2024/08/oOh-Longreach-Specs-2.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Internal Classic Specifications](https://oohmedia.com.au/specifications/internal-classic-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2024/08/oOh-Airport-Internal-Classic-Specs.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Enterprise Specifications](https://oohmedia.com.au/specifications/enterprise-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2024/08/oOh-Enterprise-Specs-2.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Collect and Connect Specifications](https://oohmedia.com.au/specifications/collect-and-connect-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2024/08/oOh-Collect-and-Connect-Specs-2.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Business/Club Lounge Specifications](https://oohmedia.com.au/specifications/business-club-lounge-specifications/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) [View PDF Specs](https://oohmedia.com.au/wp-content/uploads/2024/08/oOh-Business-Club-Lounge-Specs-2.pdf?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)

## Asset Formats & Types
- [Browse All oOh! Media Formats](https://oohmedia.com.au/formats/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Digital Billboards](https://oohmedia.com.au/formats/digital-billboards/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Digital billboard advertising with a national network across Australia. Create brand awareness and fame in high reaching, impactful locations.
- [Classic Billboards](https://oohmedia.com.au/formats/classic-billboards/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Classic billboard advertising with a national network across Australia. Create brand fame with 100% share of time in impactful locations.
- [Digital Bus Shelters](https://oohmedia.com.au/formats/digital-bus-shelters/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Digital Bus Stop, Bus Shelter, and Street Furniture advertising across Australia. Reach audiences at scale with dynamic flexibility and campaigns that resonate.
- [Classic Bus Shelters](https://oohmedia.com.au/formats/classic-bus-shelters/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Bus stop, bus shelter, and street furniture advertising on classic panels across Australia. Flexibility and scale to target the right audience.
- [Special Build Bus Shelters](https://oohmedia.com.au/formats/special-build-bus-shelters/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Bus stop, bus shelter, and street furniture custom advertising to stand out from the crowd. Bespoke Out of Home special builds.
- [Cricket Australia Content Sponsorship](https://oohmedia.com.au/formats/cricket-australia-content-sponsorship/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Put your brand in all the action of the Ashes series via oOh!'s exclusive Out of Home partnership with Cricket Australia.
- [Train Station Consecutives](https://oohmedia.com.au/formats/train-station-consecutives/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Consecutive digital advertising in rail stations. Utilise opportunities for storytelling on a 100% full-motion network along the commuter journey.
- [Train Station Dominations](https://oohmedia.com.au/formats/train-station-dominations/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Train station advertising takeovers. Own the space with digital dominations, floor decals, tunnel, and escalator wraps.
- [Train Station Small Format](https://oohmedia.com.au/formats/train-station-digital-small-format/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Digital panel advertising in train stations. Command attention of commuters in a high-frequency environment.
- [Train Station Digital Large Format](https://oohmedia.com.au/formats/train-station-digital-large-format/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Large screen train station advertising. Build brand fame with high impact ads maximising exposure in a habitual environment.
- [Retail Digital Large Format](https://oohmedia.com.au/formats/retail-digital-large-format/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Large screen digital advertising in Australia's best retail shopping centres. Maximise your brand impact.
- [Retail Digital Small Format](https://oohmedia.com.au/formats/retail-digital-small-format/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Small digital panel advertising in retail shopping centres across Australia. Connect with consumers at the point of purchase.
- [Retail Classic Small Format](https://oohmedia.com.au/formats/retail-classic-small-format/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Classic advertising panels in retail centres and precincts. Influence consumer behaviour with 100% share of time.
- [Retail Special Builds](https://oohmedia.com.au/formats/retail-special-builds/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Capture attention and drive brand engagement at the point of purchase with unique special builds in retail centres across Australia.
- [Airport Internal Digital](https://oohmedia.com.au/formats/airport-internal-digital-large-format/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Reach Australia's flying audience from arrivals to departures with coverage of national and international terminals.
- [Office Lifts](https://oohmedia.com.au/formats/office-lifts/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Advertise on office lift screens across Australia. Achieve high impact in captive environments across premium-grade office towers, nationally.
- [Office Lobbies](https://oohmedia.com.au/formats/office-lobbies/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Advertise on screens in office lobbies across Australia. Reach professionals where they are most engaged. Spark conversation and drive purchase intent.
- [University & TAFE Digital Small Format](https://oohmedia.com.au/formats/university-tafe-digital-small-format/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Advertising at Universities and TAFE campuses Australia-wide. Engage 1.8 million students on their turf.
- [Qantas Lounges](https://oohmedia.com.au/formats/qantas-lounges/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Digital advertising screens across all Qantas domestic lounges and foyers in Australia. Access affluent business and leisure travellers.
- [Melbourne Airport Immersive Wall](https://oohmedia.com.au/formats/melbourne-airport-immersive-wall/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - State-of-the-art immersive digital advertising in Melbourne airport. Engage 100% of international arrivals.
- [3D Anamorphic Billboards](https://oohmedia.com.au/formats/3d-anamorphic-billboards/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - 3D Anamorphic billboard advertising across iconic sites in Australia. Industry leading capabilities, technologies, and assets.
- [Broadsheet Content Sponsorship](https://oohmedia.com.au/formats/broadsheet-content-sponsorship/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Integrate branded messaging with contextually relevant content pieces with Broadsheet content sponsorships across our national premium office network.
- [Billboard Special Builds](https://oohmedia.com.au/formats/special-build-billboards/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Drive increased engagement and brand recognition with bespoke solutions encompassing 2D extensions, 3D extensions, spangleys, custom lighting, and unique printing techniques such as UV lighting.
- [Signature Series](https://oohmedia.com.au/formats/signature-series/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Situated in the most iconic locations around Australia. A collection of the most desirable, in-demand assets from our large format offerings, including multiple 3D Anamorphic sites, and the largest billboard in the Southern Hemisphere.
- [Dynamic Billboards](https://oohmedia.com.au/formats/dynamic-billboards/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Highly-targeted and relevant digital billboard campaigns responsive to your audience. Foster greater engagement via contextually relevant creative.
- [Airport Externals](https://oohmedia.com.au/formats/airport-externals/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Advertise on billboards outside airports in Australia. Reach affluent audiences at the beginning and end of their journeys. Huge impact on some of the largest screens in the Southern Hemisphere.
- [Premium Sydney](https://oohmedia.com.au/formats/premium-sydney/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Digital bus stop, bus shelter, and street furniture advertising in Sydney's CBD and Woollahra council. Accessing Sydney's most affluent audiences in never-before-accessible locations.
- [Australian Open Content Sponsorship](https://oohmedia.com.au/formats/australian-open-content-sponsorship/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Put your brand in all the action of the Australian Open via oOh!'s exclusive Out of Home partnership with Tennis Australia.
- [Qantas Inflight Entertainment](https://oohmedia.com.au/formats/qantas-in-flight/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Reach affluent and engaged audiences in a captive, high-dwell environment through inflight entertainment (VOD). Over 20 years of partnership with Qantas.
- [Consecutive Bus Shelters](https://oohmedia.com.au/formats/consecutive-bus-shelters/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Consecutive digital and classic bus shelter advertising across Australia. Engage consumers at scale across key points of interest.

## Our Advertising Network
- [National Network Environments Overview](https://oohmedia.com.au/environments/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Billboards](https://oohmedia.com.au/environments/billboards/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Digital and Classic Billboard advertising across Australia. Unmatched reach and impact on consumers at iconic sites metro and regionally.
- [Street](https://oohmedia.com.au/environments/street/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Digital and Classic bus stop, bus shelter, and street furniture advertising across Australia. Engage with commuters at scale throughout their journey.
- [Rail](https://oohmedia.com.au/environments/rail/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Engage commuters at scale along their journey with advertising at rail and train stations. Small and large screen, and domination capabilities in high traffic environments.
- [Retail](https://oohmedia.com.au/environments/retail/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Target and reach consumers in shopping centres across Australia. Influence spend behaviour with Out of Home retail advertising.
- [Airports](https://oohmedia.com.au/environments/airports/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Advertise in lounges, terminals, and external to Australian airports. Engage consumers at every stage of their journey at the busiest domestic routes in Australia.
- [Office](https://oohmedia.com.au/environments/office/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Digital Out of Home advertising in foyers and elevators of CBD office towers. Target and engage business professionals during their workday.
- [Study](https://oohmedia.com.au/environments/study/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Reach 1.2 million students with University and TAFE advertising across Australia. Engage high-dwell student hubs on campus.

## Industry Insights & News
- [Latest Industry News & Strategic Updates](https://oohmedia.com.au/news/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [‘Change Direction’ initiative for Jilya Institute addresses crisis in Aboriginal communities with director Warwick Thornton via Apparent and Photoplay](https://oohmedia.com.au/change-direction-initiative-for-jilya-institute-addresses-crisis-in-aboriginal-communities-with-director-warwick-thornton-via-apparent-and-photoplay/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media is supporting Change Direction's initiative, addressing the rate of suicide in Aboriginal communities, and the role culture plays in reversing the crisis.
- [‘It’s about igniting a movement’: Disinfluencer makes billboard debut in Sydney](https://oohmedia.com.au/its-about-igniting-a-movement-disinfluencer-makes-billboard-debut-in-sydney/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Disability inclusive social enterprise, Disinfluencer, has debuted its first billboard to champion the power of inclusive advertising.
- [“Great Leadership Starts With Listening”: oOh!media’s Tim Elder On Championing Diversity Through Mentorship](https://oohmedia.com.au/great-leadership-starts-with-listening-oohmedias-tim-elder-on-championing-diversity-through-mentorship/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media's Head of Sales - Independent Agencies & Directg customers sits down with B&T to discuss mentorship, and the importance of programs championing diversity.
- [Advertising and media industry welcomes the launch of AdNet Zero Chapter in Australia](https://oohmedia.com.au/advertising-and-media-industry-welcomes-the-launch-of-adnet-zero-chapter-in-australia/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - The Australian Chapter of Ad Net Zero, launched October 24th 2024, is backed by oOh!media as a foundation supporter.
- [Airwallex achieves triple‑digit brand lift through OOH](https://oohmedia.com.au/airwallex-achieves-triple-digit-brand-lift-through-ooh/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Airwallex has recorded significant brand gains following a multiformat OOH campaign delivered through oOh!media’s national network, planned by Accenture Song.
- [Airwallex delivers Australia’s biggest ever OOH screen takeover to celebrate McLaren’s F1 victory](https://oohmedia.com.au/airwallex-delivers-australias-biggest-ever-ooh-screen-takeover-to-celebrate-mclarens-f1-victory/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Airwallex, has delivered the country’s biggest OOH screen takeover in an unprecedented moment in Australian brand advertising history, and a global first for motorsport sponsorship.
- [Airwallex transforms Out of Home advertising with live FX data for business audiences](https://oohmedia.com.au/airwallex-transforms-out-of-home-advertising-with-live-fx-data-for-business-audiences/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Airwallex is bringing live foreign exchange data into Out of Home advertising through a first-of-its-kind campaign with oOh!media, demonstrating how real-time financial data can create more relevant experiences for globally operating businesses.
- [Art takeover of 3D Anamorphic billboard in Melbourne’s CBD](https://oohmedia.com.au/art-takeover-of-3d-anamorphic-billboard-in-melbournes-cbd/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - A new digital artwork by Gumatj artist and filmmaker, Gutiŋarra Yunupiŋu from The Mulka Project, in North East Arnhem Land, will feature on the Bourke Street 3DA billboard for one week only through a new National Gallery and oOh!media partnership.
- [Australian Ethical delivers most sustainably focused Out of Home campaign on oOh!media network](https://oohmedia.com.au/australian-ethical-delivers-most-sustainably-focused-out-of-home-campaign-on-oohmedia-network/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Australian Ethical Superannuation has set a benchmark with the most sustainably focused Out of Home advertising campaign ever executed by oOh!media.
- [Beyond The Spin Cycle Orange Sky Creates a Safe Space for Conversation in the Heart of Sydney](https://oohmedia.com.au/beyond-the-spin-cycle-orange-sky-creates-a-safe-space-for-conversation-in-the-heart-of-sydney/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Going beyond making public spaces better and raising funds for the Sudsy Challenge, we found out what it’s really like to spend a morning in the heart of Sydney with our Community partner, Orange Sky.
- [Bringing the Ashes to the streets: Cricket Australia’s ‘Unmissable First Over’ via Special, Initiative & oOh!media](https://oohmedia.com.au/bringing-the-ashes-to-the-streets-cricket-australias-unmissable-first-over-via-special-initiative-oohmedia/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - A first-of-its-kind media takeover with oOh!media ensured all eyes were on the first over of all five Test Matches in the NRMA Insurance Ashes Series this summer.
- [Broadsheet and oOh!media partnership goes live](https://oohmedia.com.au/broadsheet-and-oohmedia-partnership-goes-live/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Independent Australian publisher Broadsheet Media’s exclusive content partnership with oOh!media to extend editorial content onto screens across the oOh! Office network in Melbourne and Sydney targeting CBD locations went live today.
- [BYD launches eye-catching OOH campaign to drive ATTO3 brand awareness](https://oohmedia.com.au/byd-launches-eye-catching-ooh-campaign-to-drive-atto3-brand-awareness/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - BYD partnered with oOh!media and POLY to launch a strategically placed Out of Home campaign promoting the ATTO3 electric vehicle, with custom creative developed by POLY across classic billboard formats.
- [Cancer Council WA brings SunSmart message to Cottesloe Beach with custom street furniture](https://oohmedia.com.au/cancer-council-wa-brings-sunsmart-message-to-cottesloe-beach-with-custom-street-furniture/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Cancer Council WA partnered with oOh!media, OMD and Gatecrasher to install a custom street furniture special build at Cottesloe Beach, transforming classic panels into an interactive UV awareness installation as part of the SunSmart campaign.
- [Cathy O’Connor on the wake-up call of new sustainability and pay equality compliance](https://oohmedia.com.au/cathy-oconnor-on-the-wake-up-call-of-new-sustainability-and-pay-equality-compliance/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - In a mediaweek exclusive, our CEO Cathy O’Connor, shares her views on why WGEA and ESG reporting can’t be approached as compliance exercises.
- [Garnier transforms Martin Place into the Great Barrier Reef, launching Australia’s first synchronised 3D campaign with oOh!media and POLY](https://oohmedia.com.au/garnier-transforms-martin-place-into-the-great-barrier-reef-launching-australias-first-synchronised-3d-campaign-with-oohmedia-and-poly/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Garnier is making waves as the first brand to leverage oOh!media’s dual screens enabled with 3D full-motion for its latest campaign, transforming the Martin Place Retail precinct into the Great Barrier Reef. 
- [Gumtree barks up the right tree, bringing awareness to rehoming pets in new campaign](https://oohmedia.com.au/gumtree-barks-up-the-right-tree-bringing-awareness-to-rehoming-pets-in-new-campaign/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Gumtree has put its best paw forward to bring awareness to the community on the importance of rehoming pets, with a six-month national campaign on classic small format, via oOh!media and We Meet At Last.
- [How the Out of Home industry is advancing sustainability](https://oohmedia.com.au/how-the-out-of-home-industry-is-advancing-sustainability/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Hear what Out of Home ESG leaders are doing to reduce the industry's carbon footprint
- [Industry Profile: Marcos Hasiotis at oOh!media](https://oohmedia.com.au/industry-profile-marcos-hasiotis-at-oohmedia/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Marcos Hasiotis, Group Business Director at oOh!media, in the latest Industry Profile from AdNews.
- [Industry Profile: Stephanie Ross at oOh!media](https://oohmedia.com.au/industry-profile-stephanie-ross-at-oohmedia/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Stephanie Ross, Strategy and Creative Director at oOh!media in the latest Industry Profile from AdNews.
- [Largest digital billboard in southern hemisphere lands at Brisbane Airport to coincide with $40M redevelopment](https://oohmedia.com.au/largest-digital-billboard-in-southern-hemisphere-lands-at-brisbane-airport-to-coincide-with-40m-redevelopment/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - The largest airport digital billboard in the southern hemisphere has gone live at Brisbane Airport. The 400sqm ‘Big Morety’ greets arriving passengers into Brisbane Airport which was voted the best in Australia by SkyTrax and accommodates nearly 23.8 million passengers a year. Located on Moreton Drive and affectionally titled Big
- [Leading marketers look beyond the city as oOh!media showcases the power of regional Out of Home](https://oohmedia.com.au/leading-marketers-look-beyond-the-city-as-oohmedia-showcases-the-power-of-regional-out-of-home/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has brought together senior marketing leaders to highlight the growing importance of consumers living in regional Australia.
- [Marketers urged to rethink summer strategy as Australians spend $166 billion in peak season, oOh!media reveals](https://oohmedia.com.au/marketers-urged-to-rethink-summer-strategy-as-australians-spend-166-billion-in-peak-season-oohmedia-reveals/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Australians spend more in summer than any other season, with new analysis from Westpac DataX released by oOh!media, revealing that $166 billion is splashed out between December and February.
- [Mat Collishaw to Light Up Australia as Sedition and oOh!media Double Down on Digital Art](https://oohmedia.com.au/mat-collishaw-to-light-up-australia-as-sedition-and-oohmedia-double-down-on-digital-art/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Following the success of their landmark national collaboration, digital art platform Sedition and oOh!media have renewed their partnership, continuing to bring world-class digital art into public spaces across Australia.
- [Mazda takes over oOh!media’s Martin Place Retail precinct for refreshed ‘Zoom Zoom’ campaign](https://oohmedia.com.au/mazda-takes-over-oohmedias-martin-place-retail-precinct-for-refreshed-zoom-zoom-campaign/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Mazda Australia is reinvigorating its iconic 'Zoom Zoom' brand proposition with a high impact Out of Home (OOH) campaign at Sydney’s newly launched Martin Place Retail precinct.
- [Melbourne Metro Tunnel becomes brands’ fast track to attention as oOh!media launches inaugural partners](https://oohmedia.com.au/melbourne-metro-tunnel-becomes-brands-fast-track-to-attention-as-oohmedia-launches-inaugural-partners/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Melbourne’s newest commuter journey has officially opened, with oOh!media announcing launch partners for the first stage of the Melbourne Metro Tunnel. 
- [Mountain Culture Co. brews unexpected brand growth with oOh!media in Dry July](https://oohmedia.com.au/mountain-culture-co-brews-unexpected-brand-growth-with-oohmedia-in-dry-july/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Mountain Culture Beer Co switched off every other channel and backed Out of Home for a campaign in July with results that were anything but dry.
- [MOVE Go Live Announced for March](https://oohmedia.com.au/move-go-live-announced-for-march/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - MOVE, the Out of Home industry's new unified audience measurement currency, went live in March 2026, becoming the standard for campaign planning, buying, and reporting across all OMA media owner members and agency licence holders.
- [Officeworks to expand retail media offering with in-store screen network](https://oohmedia.com.au/officeworks-to-expand-retail-media-offering-with-in-store-screen-network/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Officeworks is expanding its retail media offering for brand partners, enhancing customers' in-store experiences.
- [oOh! CEO Cathy O’Connor on the significance of digital expertise and the Chief Revenue and Growth Officer role](https://oohmedia.com.au/ooh-ceo-cathy-oconnor-on-the-significance-of-digital-expertise-and-the-chief-revenue-and-growth-officer-role/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - CEO Cathy O’Connor discusses Chief Revenue and Growth officer Paul Sigaloff’s appointment and how his leadership and expertise will help oOh! achieve its strategy of a digital-first future in Out of Home.
- [oOh! expands partnership with News Corp Australia to deliver ‘Top Story’, timely news updates](https://oohmedia.com.au/ooh-expands-partnership-with-news-corp-australia-to-deliver-top-story-timely-news-updates/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh! launches Top Story with News Corp Australia to engage audiences on the move and provide them with essential updates on major stories at a local, national, and international level.
- [oOh! extends Australian Open content partnership with multi-year deal](https://oohmedia.com.au/ooh-extends-australian-open-content-partnership-with-multi-year-deal/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has signed an exclusive multi-year Out of Home deal with Tennis Australia to serve up all the action from the Australian Open.
- [oOh! extends national large format digital network with seven large format billboards across Eastern states](https://oohmedia.com.au/ooh-extends-national-large-format-digital-network-with-seven-large-format-billboards-across-eastern-states/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media today announced the launch of seven new large format digital billboards across the Eastern seaboard, all of which are now live, further solidifying oOh!’s leadership in large format digital across Australia.
- [oOh! extends premium Sydney CBD network with Sydney Metro Martin Place precinct win](https://oohmedia.com.au/ooh-extends-premium-sydney-cbd-network-with-sydney-metro-martin-place-precinct-win/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media today announces the latest addition to its growing Sydney CBD premium Out of Home network with the competitive tender win of Macquarie Group and Sydney Metro’s landmark Martin Place integrated station precinct.
- [oOh! still confident on retail media play to join brand-demand dots, defend against rival incursions](https://oohmedia.com.au/ooh-still-confident-on-retail-media-play-to-join-brand-demand-dots-defend-against-rival-incursions/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media is expanding its retail media division reo to represent mid-sized and smaller retailers across in-store screens, off-platform channels, and digital assets, positioning itself as a full-service retail media network operator.
- [oOh! supports new Orange Sky fundraising campaign](https://oohmedia.com.au/ooh-supports-new-orange-sky-fundraising-campaign/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media is supporting Orange Sky Australia's End of Financial Year fundraising campaign with national Out of Home placements, raising awareness for the world's first free mobile laundry and shower service for people experiencing homelessness.
- [oOh! unveils Australia’s first dual large format screens with full motion 3D capabilities](https://oohmedia.com.au/ooh-unveils-australias-first-dual-large-format-screens-with-full-motion-3d-capabilities/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media, Australia’s #1 Out of Home company, has unveiled the first full-motion large format displays with synchronised 3D capabilities for bold brand storytelling.  
- [oOh! unveils one of the Southern Hemisphere’s largest airport billboards with launch partners Qantas and City of Melbourne](https://oohmedia.com.au/ooh-unveils-one-of-the-southern-hemispheres-largest-airport-billboards-with-launch-partners-qantas-and-city-of-melbourne-2/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has launched one of the largest airport billboards in the southern hemisphere, reaching 100% of airport audiences at Melbourne's Tullamarine Airport.
- [oOh!media adds 15 new large format digital billboards in major Transport for NSW tender win](https://oohmedia.com.au/oohmedia-adds-15-new-large-format-digital-billboards-in-major-transport-for-nsw-tender-win/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media is significantly extending its large format digital billboard network across key strategic Sydney travel corridors, after winning a long-term contract from Transport for New South Wales for more than a dozen new premium greenfield sites.
- [oOh!media adds 35 shopping centres to expand retail centre portfolio](https://oohmedia.com.au/oohmedia-adds-35-shopping-centres-to-expand-retail-centre-portfolio/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media today announced the addition of 12 new shopping centres across Australia to its expanding retail media portfolio. Additionally, the company has acquired Blue Tongue Outdoor, further strengthening its presence with 23 more retail centres in Adelaide.
- [oOh!media and ANZ take flight for AI-driven Out of Home campaign experience](https://oohmedia.com.au/oohmedia-and-anz-take-flight-for-ai-driven-out-of-home-campaign-experience/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has launched a groundbreaking campaign for ANZ Falcon® to deliver an interactive and personalised Out of Home experience at scale.
- [oOh!media and ANZ take flight with Australia’s largest 3D Out of Home campaign](https://oohmedia.com.au/oohmedia-and-anz-take-flight-with-australias-largest-3d-out-of-home-campaign/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has launched Australia’s largest ever 3D Out of Home campaign, with ANZ taking flight in an unprecedented nationwide multi-format digital execution.
- [oOh!media and Cricket Australia extend Out of Home collaboration across full 2026-27 Australian Test season](https://oohmedia.com.au/oohmedia-and-cricket-australia-extend-out-of-home-collaboration-across-full-2026-27-australian-test-season/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media and Cricket Australia have signed an Out of Home content agreement to deliver official cricket news, match countdowns, highlights and live scores across the entire 2026–27 Australian NRMA Insurance Men’s Test season.
- [oOh!media and News Corp Australia sign exclusive multi-year news content innovation partnership to increase consumer engagement with Out of Home](https://oohmedia.com.au/oohmedia-and-news-corp-australia-sign-exclusive-multi-year-news-content-innovation-partnership-to-increase-consumer-engagement-with-out-of-home/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has today announced an exclusive multi-year partnership with News Corp Australia to deliver innovative and customised content experiences for audiences across oOh!’s national digital Out of Home network.
- [oOh!media and POLY partner with Greening Australia for Out of Home awareness campaign](https://oohmedia.com.au/oohmedia-and-poly-partner-with-greening-australia-for-out-of-home-awareness-campaign/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - To mark oOh!media’s community partnership with Greening Australia, creative and innovation hub, POLY has developed a two-phase campaign that leverages weather triggers and dynamic digital executions to drive brand awareness and donations.
- [oOh!media and The GPT Group extend Large Format partnership to introduce the largest curved LED screen in an Australian retail first](https://oohmedia.com.au/oohmedia-and-the-gpt-group-extend-large-format-partnership-to-introduce-the-largest-curved-led-screen-in-an-australian-retail-first/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh! has secured a long-term renewal with The GPT Group for the exclusive rights to internal large format digital displays across key retail centres in Melbourne and Sydney.
- [oOh!media appoints Andrew Every as Chief Strategy and Transformation Officer to drive future growth](https://oohmedia.com.au/oohmedia-appoints-andrew-every-as-chief-strategy-and-transformation-officer-to-drive-future-growth/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has appointed Andrew Every as Chief Strategy and Transformation Officer, responsible for driving the company's strategic growth and transformation agenda across its national Out of Home network.
- [oOh!media appoints Chris Freel to lead united sales structure](https://oohmedia.com.au/oohmedia-appoints-chris-freel-to-lead-united-sales-structure/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has appointed UnLtd CEO Chris Freel to the newly created position of Group Sales Director – Australia as part of a sales consolidation that brings agency, direct, boutique and independent (DBI) teams under single leadership.
- [oOh!media appoints Emmalee Crellin as Head of Data Sales to drive data-led campaign success](https://oohmedia.com.au/oohmedia-appoints-emmalee-crellin-as-head-of-data-sales-to-drive-data-led-campaign-success/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has appointed Emmalee Crellin to the newly created role of Head of Data Sales, driving the go to market promotion and sales of oOh!’s extensive data capabilities.
- [oOh!media appoints Paul Sigaloff as Chief Revenue and Growth Officer to spearhead digital first future](https://oohmedia.com.au/oohmedia-appoints-paul-sigaloff-as-chief-revenue-and-growth-officer-to-spearhead-digital-first-future/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has today announced the appointment of highly experienced media executive, Paul Sigaloff, to the newly created role of Chief Revenue and Growth Officer.
- [oOh!media becomes major media partner of Sydney Gay and Lesbian Mardi Gras](https://oohmedia.com.au/oohmedia-becomes-major-media-partner-of-sydney-gay-and-lesbian-mardi-gras/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media is proud to announce the extension of its relationship with the Sydney Gay and Lesbian Mardi Gras, becoming a major media partner for the next two years.
- [oOh!media bolsters customer-first sales strategy with senior leadership appointment](https://oohmedia.com.au/oohmedia-bolsters-customer-first-sales-strategy-with-senior-leadership-appointment/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has appointed Wade James as Group Sales Director to further accelerate customer focus and drive deeper agency and client partnerships that deliver results for Out of Home advertisers.
- [oOh!media cements regional Out of Home leadership adding nine new large format sites](https://oohmedia.com.au/oohmedia-cements-regional-out-of-home-leadership-adding-nine-new-large-format-sites/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media’s regional Out of Home network has been enhanced with nine large format billboards across key Victorian locations.
- [oOh!media CEO Cathy O’Connor Announced As Headline Speaker At WOO Annual Congress](https://oohmedia.com.au/oohmedia-ceo-cathy-oconnor-announced-as-headline-speaker-at-woo-annual-congress/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media CEO Cathy O’Connor has been announced as the headline speaker for the World Out of Home Organisation’s Annual Congress.
- [oOh!media creates specialist Product Sales and Partnerships team to drive growth after new contract wins](https://oohmedia.com.au/oohmedia-creates-specialist-product-sales-and-partnerships-team-to-drive-growth-after-new-contract-wins/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media is boosting its go to market offering by creating an 11 strong specialist team, set to deliver best in class solutions on world class OOH assets.
- [oOh!media expands Adelaide footprint with six new digital billboard faces](https://oohmedia.com.au/oohmedia-expands-adelaide-footprint-with-six-new-digital-billboard-faces/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media is set to develop sixnew digital billboard faces in Adelaide, securing a contract with the South Australian Department for Infrastructure and Transport (DIT).
- [oOh!media expands digital retail network including landmark mega screen at Melbourne Central](https://oohmedia.com.au/oohmedia-expands-digital-retail-network-including-landmark-mega-screen-at-melbourne-central/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has secured one of Australia's largest retail curved wall-mounted LED screens at Melbourne Central.
- [oOh!media expands large format digital network in Adelaide with landmark Gepps Cross launch](https://oohmedia.com.au/oohmedia-expands-large-format-digital-network-in-adelaide-with-landmark-gepps-cross-launch/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media, continues to deliver innovative advertising solutions in Adelaide with the launch of a new landmark double-sided large format digital billboard at one of the city’s busiest commuting corridors.
- [oOh!media expands QIC partnership to represent large format digital network](https://oohmedia.com.au/oohmedia-expands-qic-partnership-to-represent-large-format-digital-network/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has expanded its partnership with QIC to represent their large format digital screen network. The portfolio includes 28 screens across 9 key retail destinations along Australia’s eastern seaboard.
- [oOh!media extends Eastern Sydney reach with launch of Waverley Council network](https://oohmedia.com.au/oohmedia-extends-eastern-sydney-reach-with-launch-of-waverley-council-network/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media announces the launch of the Waverley Council Street furniture network after the conversion of all former classic sites into a 100% fully digital offering.
- [oOh!media extends partnership with Retail First to launch a fully digital Out of Home screen network across 21 Queensland shopping hubs](https://oohmedia.com.au/oohmedia-extends-retail-first-partnership/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has extended its retail network in QLD, renewing a long-term partnership with Retail First across 21 large and medium shopping centres.
- [oOh!media extends Perth reach with new Northern Suburbs large format billboard](https://oohmedia.com.au/oohmedia-extends-perth-reach-with-new-northern-suburbs-large-format-billboard/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media continues to build on its strategic expansion in Western Australia, launching a new large-format, double-sided billboard along Ocean Reef Road in the northern Perth suburb of Wangara.
- [oOh!media hits a six with new Cricket Australia Out of Home collaboration](https://oohmedia.com.au/oohmedia-hits-a-six-with-new-cricket-australia-out-of-home-collaboration/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has signed an agreement with Cricket Australia to deliver news, highlights and scores across 6 of its Out of Home environments for the 2025-26 NRMA Insurance Men’s Ashes Series. 
- [oOh!media launches 9News content across large format digital Out of Home network](https://oohmedia.com.au/oohmedia-launches-9news-content-across-large-format-digital-out-of-home-network/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has signed a multi-year partnership with Nine to deliver exclusive, customised 9News content across its national large format digital Out of Home network.
- [oOh!media launches Beaches Network, unlocking Australia’s summer at scale](https://oohmedia.com.au/oohmedia-launches-beaches-network-unlocking-australias-summer-at-scale/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has unveiled its new Beaches Network, opening up unparalleled advertising access across Australia’s popular coastal destinations.
- [oOh!media launches expert team to revolutionise engagement with business and professional audiences across airports and offices](https://oohmedia.com.au/oohmedia-launches-expert-team-to-revolutionise-engagement-with-business-and-professional-audiences-across-airports-and-offices/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media is supercharging how it connects advertisers with business and professional audiences by creating an expert team of specialists to maximise advertising engagement across airport and office environments.
- [oOh!media launches four premium digital billboards along Melbourne’s EastLink](https://oohmedia.com.au/oohmedia-launches-four-premium-digital-billboards-along-melbournes-eastlink/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has launched four large format digital billboards along Melbourne’s EastLink corridor, enhancing advertiser reach across one of Melbourne’s most influential commuter motorways.
- [oOh!media launches groundbreaking immersive digital walkway at Melbourne Airport](https://oohmedia.com.au/oohmedia-launches-groundbreaking-immersive-digital-walkway-at-melbourne-airport/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has launched a first-of-its-kind full-motion immersive digital walkway at Melbourne Airport, stretching 66 metres in length and engaging 100% of international arrivals with floor-to-ceiling digital advertising.
- [oOh!media launches inaugural Reconciliation Action Plan](https://oohmedia.com.au/oohmedia-launches-inaugural-reconciliation-action-plan/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has launched its inaugural Reconciliation Action Plan (RAP) signifying a commitment to strengthen awareness of and relationships with First Nations people and drive meaningful reconciliation action across the business.
- [oOh!media launches large format energy saving trial](https://oohmedia.com.au/oohmedia-launches-large-format-energy-saving-trial/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media is launching a trial to assess the impact of reduced energy consumption across its large format digital network as part of an ongoing commitment to lead the Out of Home industry to a more sustainable future.
- [oOh!media launches largest full-motion 3D enabled digital screen in Melbourne Metro Tunnel](https://oohmedia.com.au/oohmedia-launches-largest-full-motion-3d-enabled-digital-screen-in-melbourne-metro-tunnel/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media will launch the largest digital screen on the Melbourne Metro Tunnel to date, a large format, full-motion digital asset at Town Hall Station.
- [oOh!media launches new Australian made sustainable billboard skin at Glebe Islands Silos](https://oohmedia.com.au/oohmedia-launches-new-australian-made-sustainable-billboard-skin-at-glebe-islands-silos-2/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - In an Out of Home media first, oOh!media has launched the latest innovation in billboard skins to provide advertisers more environmentally sustainable options to connect with audiences at scale while making brands unmissable.
- [oOh!media launches New Zealand’s first LED bus shelter network in Christchurch](https://oohmedia.com.au/oohmedia-launches-new-zealands-first-led-bus-shelter-network-in-christchurch/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media New Zealand has launched the country's first LED bus shelter screens, marking the next phase of Christchurch's OOH evolution and giving advertisers access to more flexible and higher-impact digital advertising screens.
- [oOh!media launches Out of Home’s most extensive campaign performance measurement – oOh! outcomes](https://oohmedia.com.au/oohmedia-launches-out-of-homes-most-extensive-campaign-performance-measurement-ooh-outcomes/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has unveiled plans to deliver the most extensive, data-led campaign planning and performance suite in Australian Out of Home, with the launch of oOh! outcomes.
- [oOh!media launches programmatic sales team headed by Georgie Fox](https://oohmedia.com.au/oohmedia-launches-programmatic-sales-team-headed-by-georgie-fox/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media is accelerating its programmatic advertising capabilities, appointing Georgie Fox as Head of Digital Sales to lead a newly created programmatic sales team.
- [oOh!media launches Summer on the Gold Coast, reporting more than 3.3 million Australians plan regional getaways](https://oohmedia.com.au/oohmedia-launches-summer-on-the-gold-coast-reporting-more-than-3-3-million-australians-plan-regional-getaways/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media officially launched Summer last week, bringing together agencies and brands from across the country to explore how Australians move, spend, and think differently during the warmer months.
- [oOh!media launches Wollongong’s first-ever large-format digital billboard](https://oohmedia.com.au/oohmedia-launches-wollongongs-first-ever-large-format-digital-billboard/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has unveiled Wollongong’s first digital Out of Home billboard, marking a major milestone for advertisers wanting to connect with one of New South Wales’ fastest-growing regional audiences.
- [oOh!media leads Out of Home to a more sustainable future](https://oohmedia.com.au/oohmedia-leads-out-of-home-to-a-more-sustainable-future/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media unveiled plans to lead the Out of Home industry to a more sustainable future, including a partnership with environmental not-for-profit organisation Greening Australia, accelerated decarbonisation and the comprehensive rollout of Ecobanner.
- [oOh!media Leads the Way with Perth’s First-Ever 3D Anamorphic Display](https://oohmedia.com.au/oohmedia-leads-the-way-with-perths-first-ever-3d-anamorphic-display/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - 3D Anamorphic Out of Home has made its debut in Perth, with oOh!media launching it at its iconic Yagan Square site and creative and innovation hub POLY partnering with Scitech for the inaugural campaign.
- [oOh!media named Sustainability winner at World Out of Home Awards](https://oohmedia.com.au/oohmedia-named-sustainability-winner-at-world-out-of-home-awards/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has taken out the Sustainability Award at this year’s World Out of Home Organisation (WOO) Awards.
- [oOh!media reveals massive advertiser demand for Sydney Metro digital network as passenger numbers soar](https://oohmedia.com.au/oohmedia-reveals-massive-advertiser-demand-for-sydney-metro-digital-network-as-passenger-numbers-soar/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - More than 100 brands have already advertised on our fully digital Sydney Metro Out of Home network since its launch.
- [oOh!media reveals premium advertisers for Woollahra Out of Home network launch](https://oohmedia.com.au/oohmedia-reveals-premium-advertisers-for-woollahra-out-of-home-network-launch/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has today announced launch partners for the fully digital Woollahra Out of Home Street Furniture network – the first phase of oOh!’s Premium Sydney offering.
- [oOh!media serves up Australian Open; Broadsheet joins Office network; Delivers the news with News Corp Australia](https://oohmedia.com.au/oohmedia-serves-up-australian-open-broadsheet-joins-office-network-delivers-the-news-with-news-corp-australia/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has signed an exclusive Out of Home Content agreement with Tennis Australia for the 2023 Australian Open and leading culture and city guide, Broadsheet, extending oOh!’s dominant position in capturing audience attention in public spaces at scale and making brands unmissable.
- [oOh!media serves up expanded Out of Home Australian Open integration](https://oohmedia.com.au/oohmedia-serves-up-expanded-out-of-home-australian-open-integration/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media will bring the excitement of next year’s Australian Open to more people than ever before and in innovative new ways, creating landmark moments for tennis fans and brands alike.
- [oOh!media serves up major brand line-up for the Australian Open](https://oohmedia.com.au/oohmedia-serves-up-major-brand-line-up-for-the-australian-open/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has unveiled its largest Australian Open advertising program to date, capturing consumer attention at scale during the year's first Grand Slam.
- [oOh!media serves up multi-year partnership with the Australian Open](https://oohmedia.com.au/oohmedia-serves-up-multi-year-partnership-with-the-australian-open/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has extended its long‑term partnership with the Australian Open in a multi‑year deal that brings the Grand Slam to millions of Australians across oOh!’s national Out of Home network.
- [oOh!media strengthens its presence across Brisbane with four new digital billboards](https://oohmedia.com.au/oohmedia-strengthens-its-presence-across-brisbane-with-four-new-digital-billboards/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has expanded its premium large format digital network in South East Queensland with the launch of four new digital billboards in Brisbane's Fortitude Valley, Toowong and Rocklea, delivering advertisers greater scale, reach and impact across some of the city's most valuable locations. Located at the corner of McLachlan and
- [oOh!media unlocks Melbourne Metro Tunnel advertising, creating a media-first for two-city CBD domination](https://oohmedia.com.au/oohmedia-unlocks-melbourne-metro-tunnel-advertising-creating-a-media-first-for-two-city-cbd-domination/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media is set to transform Melbourne’s advertising landscape with the launch of its Metro Tunnel assets in five stations.
- [oOh!media unveils 51 new large format digital sites this year](https://oohmedia.com.au/oohmedia-unveils-51-new-large-format-digital-sites-this-year/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has launched 51 new large format digital billboard sites across Sydney, Melbourne, and Brisbane, including a premium location in Mosman, significantly expanding its national large format digital network.
- [oOh!media unveils bold new look for Melbourne’s iconic billboard ‘The Bourke’](https://oohmedia.com.au/oohmedia-unveils-bold-new-look-for-melbournes-iconic-billboard-the-bourke/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Australia’s largest 3D Anamorphic billboard ‘The Bourke’ has undergone a major upgrade, amplifying its powerful presence in the heart of Melbourne’s CBD.
- [oOh!media unveils smarter, faster, simpler approach during nationwide leadership tour](https://oohmedia.com.au/oohmedia-unveils-smarter-faster-simpler-approach-during-nationwide-leadership-tour/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has revealed their enhanced approach for advertisers and agencies to connect with Out of Home audiences at scale.
- [oOh!media wins Australia’s largest street furniture contract; announces major digital transformation program](https://oohmedia.com.au/oohmedia-wins-australias-largest-street-furniture-contract-announces-major-digital-transformation-program/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has extended its 17-year partnership with Victoria’s Department of Transport and Planning, securing a major long-term renewal of Australia’s largest single street furniture contract that stretches across metropolitan Melbourne.
- [oOh!media wins coveted Melbourne Metro Tunnel contract](https://oohmedia.com.au/oohmedia-wins-coveted-melbourne-metro-tunnel-contract/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - The Metro Tunnel will create an end-to-end rail line from Sunbury in the west to Cranbourne/Pakenham in the southeast, featuring bigger and more modern trains and five new stations which will feature unique character to inspire both Melburnians and visitors.
- [oOh!media wins landmark West Gate Freeway site; adds further eight large format digitals to expand Melbourne portfolio](https://oohmedia.com.au/oohmedia-wins-landmark-west-gate-freeway-site-adds-further-eight-large-format-digitals-to-expand-melbourne-portfolio/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has strengthened its presence in Melbourne by acquiring the landmark West Gate Freeway large format digital site. This acquisition along with eight additional large format sites – increases oOh!’s large format digital portfolio in Melbourne by more than 50 percent over the past 12 months.
- [oOh!media wins prestigious new Sydney Metro contract](https://oohmedia.com.au/oohmedia-wins-prestigious-new-sydney-metro-contract/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has won the highly sought after Sydney Metro competitive tender, securing a ground-breaking long-term contract to revolutionise the commuter experience in Sydney’s bustling CBD.
- [oOh!media wins street furniture contract for City of Parramatta, the heart of Greater Sydney](https://oohmedia.com.au/oohmedia-wins-street-furniture-contract-for-city-of-parramatta-the-heart-of-greater-sydney/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - The City of Parramatta has selected oOh!media for its Out of Home street furniture network following a competitive tender. 
- [oOh!media wins Transurban Large Format motorway sites in biggest large format tender this century and resets Australia’s Out of Home landscape.](https://oohmedia.com.au/oohmedia-wins-transurban-large-format-motorway-sites-in-biggest-large-format-tender-this-century-and-resets-australias-out-of-home-landscape/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has won Transurban's Melbourne and Brisbane motorway Out of Home contracts — the most significant large format tender in 25 years — cementing its leadership in roadside billboard advertising across Australia.
- [oOh!media wins Waverley Council, Northern Beaches expansion and Eastlink](https://oohmedia.com.au/oohmedia-wins-waverley-council-northern-beaches-expansion-and-eastlink/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has secured three major long-term street furniture contracts across Sydney's Waverley Council, Northern Beaches, and Melbourne's EastLink corridor, significantly expanding its premium digital Out of Home network.
- [oOh!media, Australia’s #1 Out of Home company, announces major long-term contract wins with Waverly Council, Northern Beaches and Eastlink](https://oohmedia.com.au/oohmedia-australias-1-out-of-home-company-announces-major-long-term-contract-wins-with-waverly-council-northern-beaches-and-eastlink/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has launched a refreshed positioning as ‘Australia’s #1 Out of Home company’, reinforcing its leadership in network scale and audience reach.
- [oOh!media’s Premium Sydney network breaks ground in Woollahra](https://oohmedia.com.au/oohmedias-premium-sydney-network-breaks-ground-in-woollahra/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has broken ground on its Premium Sydney network with the first bus shelters now installed in Woollahra, one of Australia’s most affluent local government areas.
- [Pepsi launches new look, refreshing classic fashion staples](https://oohmedia.com.au/pepsi-launches-new-look-refreshing-classic-fashion-staples/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Pepsi has marked its bold new era with a partnership with emerging designer Jackson Cowden, celebrating not only Pepsi’s new identity, but the reinvention of classic fashion items and conventions
- [Petbarn launches retail media platform – connecting brands with 2.9 million devoted pet parents](https://oohmedia.com.au/petbarn-launches-retail-media-platform/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Introducing PetAds - where brands and pet parents meet in meaningful ways.
- [Qantas Frequent Flyer, ANZ and Subway® sign as sponsors of oOh!media’s Australian Open Out of Home coverage](https://oohmedia.com.au/qantas-frequent-flyer-anz-and-subway-sign-as-sponsors-of-oohmedias-australian-open-out-of-home-coverage/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has announced Qantas Frequent Flyer, ANZ and Subway® as principal sponsors of its expanded Out of Home coverage of the Australian Open.
- [QIC Deploys Over 250 new digital screens in partnership with oOh!media](https://oohmedia.com.au/qic-deploys-over-250-new-digital-screens-in-partnership-with-oohmedia/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - In partnership with oOh!media, QIC has completed the deployment of more than 250 high definition displays in retail centres across NSW, QLD, VIC, and ACT.
- [Sedition and oOh!media Partner to Bring Digital Art to Millions Across Australia](https://oohmedia.com.au/sedition-and-oohmedia-partner-to-bring-digital-art-to-millions-across-australia/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - New national initiative will showcase world-renowned artists on 700+ digital screens in high-traffic public spaces across oOh!media's network.
- [Specsavers launch new OOH on the largest Out of Home billboard in the Southern Hemisphere](https://oohmedia.com.au/specsavers-launch-new-ooh-on-the-largest-out-of-home-billboard-in-the-southern-hemisphere/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Specsavers has taken its iconic “Should’ve gone to Specsavers” platform to new heights on the largest billboard in the Southern Hemisphere.
- [Start spreading the news: oOh! debuts Australia’s largest full motion billboard](https://oohmedia.com.au/start-spreading-the-news-ooh-debuts-australias-largest-full-motion-billboard/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has launched Australia's largest full-motion digital billboard at Melbourne's Bourke Street Mall — a six-storey high-resolution screen bringing Times Square-scale advertising to the heart of the city.
- [Telstra and Coopers take-over Melbourne’s Bolte Bridge with oOh!media](https://oohmedia.com.au/telstra-and-coopers-take-over-melbournes-bolte-bridge-with-oohmedia/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has launched an Australian media-first with a multi-consecutive billboard takeover transforming Melbourne’s Bolte Bridge into a high-impact platform for brand storytelling.
- [The Unexpected Guest takes out oOh!media’s inaugural Indigenous Business Grant](https://oohmedia.com.au/the-unexpected-guest-takes-out-oohmedias-inaugural-indigenous-business-grant/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - The Unexpected Guest, an Australian made and owned breakfast food products company has been named as inaugural winner of oOh!media’s Indigenous Business Grant.
- [UN-award winning road safety program marks 10 years of educating young people with Re:act Amplify launch](https://oohmedia.com.au/un-award-winning-road-safety-program-marks-10-years-of-educating-young-people-with-react-amplify-launch/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - The Re:act road safety behaviour change program marked its 10th year of educating young people about road safety, with oOh!media as a foundational media partner.
- [UNESCO listed Budj Bim Cultural Landscape wins oOh!media’s 2025 Indigenous Business Grant](https://oohmedia.com.au/unesco-listed-budj-bim-cultural-landscape-wins-oohmedias-2025-indigenous-business-grant/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Tour operator Budj Bim Cultural Landscape has been named the winner of oOh!media’s Indigenous Business Grant for 2025.
- [Universal Pictures goes to new heights to promote the release of The Fall Guy, taking over the largest billboard in the Southern Hemisphere, with an action-fuelled upgrade](https://oohmedia.com.au/universal-pictures-goes-to-new-heights-to-promote-the-release-of-the-fall-guy-taking-over-the-largest-billboard-in-the-southern-hemisphere-with-an-action-fuelled-upgrade/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Universal Pictures partnered with oOh!media to promote The Fall Guy with a live stunt activation on the Glebe Island Silos billboard — one of the largest in the Southern Hemisphere — featuring the film's director, producer, and stunt team.
- [Webull Australia launches new Out of Home campaign via POLY, oOh!media’s creative hub](https://oohmedia.com.au/webull-australia-launches-new-out-of-home-campaign-via-poly-oohmedias-creative-hub/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Global fintech trading platform Webull Australia has launched a new Out of Home campaign with POLY, oOh!media’s creative hub, to support its ambitious local growth plans.
- [Why oOh!media’s Transurban win is significant](https://oohmedia.com.au/why-oohmedias-transurban-win-is-significant/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media's Chief Commercial Operating Officer, Robbie Dery, tells us why the win of Transurban's Out of Home contract is the most significant in 25 years.
- [Yaala Sparkling awarded 2026 oOh!media Indigenous Business Grant](https://oohmedia.com.au/yaala-sparkling-awarded-2026-oohmedia-indigenous-business-grant/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media has announced Yaala Sparkling as the winner of the 2026 oOh!media Indigenous Business Grant, reinforcing its commitment to making Indigenous Business ‘Unmissable’ across Australia.

## Strategy & Best Practices
- [All Strategy & Best Practices Overview](https://oohmedia.com.au/best-practices/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [A Kiss Cam Moment That Broke The Internet Has A Bigger Message For Marketers](https://oohmedia.com.au/best-practices/a-kiss-cam-moment-that-broke-the-internet-has-a-bigger-message-for-marketers/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - The viral Coldplay stadium moment reveals the power of Out of Home media to drive real-world attention, in a way digital alone can’t.
- [Attention is no longer scarce; it’s saturated. That’s why ‘unmissable moments’ are becoming marketing’s new unit of value](https://oohmedia.com.au/best-practices/attention-is-no-longer-scarce-its-saturated-thats-why-unmissable-moments-are-becoming-marketings-new-unit-of-value/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - In the latest from Mi3, our Head of Product and POLY Strategy, Mel Duffy, talks how oOh!'s unmissable moments are the answer to marketers' attention crisis.
- [Beyond digitisation: How measurement and attribution is driving out of home media](https://oohmedia.com.au/best-practices/beyond-digitisation-how-measurement-and-attribution-is-driving-out-of-home-media/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - While out of home is making transformative moves in digitisation, innovation in measurement and attribution is also propelling the sector forward, writes oOh!media CEO Cathy O’Connor.
- [Billboards Drive Brand Fame and Connect with Consumers at Scale](https://oohmedia.com.au/best-practices/billboards-drive-brand-fame-and-connect-with-consumers-at-scale/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - In today's fragmented media landscape, Out of Home advertising with billboards remains one of the most powerful tools for brand recognition.
- [Brands misled by summer marketing myths](https://oohmedia.com.au/best-practices/brands-misled-by-summer-marketing-myths/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - An industry-wide perception issue that Australian’s aren’t spending over summer, causes brands to go dark and miss out on the most profitable time of the year.
- [Chris Freel: Christmas in July is a marketing wake-up call ahead of the real festive spending frenzy](https://oohmedia.com.au/best-practices/chris-freel-christmas-in-july-is-a-marketing-wake-up-call-ahead-of-the-real-festive-spending-frenzy/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Planning your advertising strategy for Christmas is like preparing for the Christmas grand feast or gearing up for a big game. You need the right mix of ingredients and tactics to ensure everything comes together perfectly.
- [Contextually relevant content is redefining audience attention in OOH](https://oohmedia.com.au/best-practices/contextually-relevant-content-is-redefining-audience-attention-in-ooh/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Jamie Gill, oOh! National Product Sales Director - Office and Airport, affirms the value of content in place-based Out of Home environments, commanding attention, enhancing perception, and creating trust.
- [Creative weather triggers influence consumers in Out of Home](https://oohmedia.com.au/best-practices/creative-weather-triggers-influence-consumers-in-out-of-home/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Out of Home is the media most exposed to the elements, unlocking a unique opportunity for advertisers to leverage weather triggers.
- [Delivering the moments brands need in the battle for attention](https://oohmedia.com.au/best-practices/delivering-the-moments-brands-need-in-the-battle-for-attention/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - In the battle for attention, Bel Harper, chief product and marketing officer at oOh!media unpacks why attention is marketing’s most contested currency and why Out of Home helps brands stop competing in the scroll and start owning attention, building memorability and showing up in ways audiences can’t ignore.
- [Entering ‘the joy factory’: How oOh!media is making the most of creative OOH](https://oohmedia.com.au/best-practices/entering-the-joy-factory-how-oohmedia-is-making-the-most-of-creative-ooh/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - "I like to think that out-of-home advertising is just public space art that happens to be sponsored by your brand,” Josh Gurgiel, head of oOh!media’s creative and innovation hub POLY, told Mediaweek.
- [Follow the shopper not the funnel by unlocking the full OOH customer journey](https://oohmedia.com.au/best-practices/follow-the-shopper-not-the-funnel-by-unlocking-the-full-ooh-customer-journey/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Consumers have changed, as has the journey to making a purchase decision. Marketers now have a rich opportunity to influence their journey with Out of Home.
- [From reach to memory: Why OOH planning needs a reset](https://oohmedia.com.au/best-practices/from-reach-to-memory-why-ooh-planning-needs-a-reset/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Bel Harper busts three myths around how to best leverage OOH to build the memory structures and contextual presence that delivers full-funnel brand outcomes.
- [High flying advantages of targeting affluent audiences in Airport and Office environments](https://oohmedia.com.au/best-practices/high-flying-advantages-of-targeting-affluent-audiences-in-airport-and-office-environments/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Captivating the attention of affluent business professional audiences demands innovative advertising strategies in a highly competitive environment where attention is prized.
- [How Mountain Culture and oOh!media turned one-channel focus into full-funnel success](https://oohmedia.com.au/best-practices/how-mountain-culture-and-oohmedia-turned-one-channel-focus-into-full-funnel-success/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - When Mountain Culture Beer Co. decided to switch off every paid channel except Out of Home during Dry July, they delivered record growth and emboldened the brand’s marketing strategy.
- [July Luggage Sales Take Off In Out Of Home Campaign](https://oohmedia.com.au/best-practices/july-luggage-sales-take-off-in-out-of-home-campaign/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Australian luggage brand July has reported huge lifts in sales, engagement and brand metrics following its first major foray into out of home advertising with oOh!media.
- [Long Read: Uncovering Australia’s most popular OOH locations](https://oohmedia.com.au/best-practices/long-read-uncovering-australias-most-popular-ooh-locations/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - A look inside Australia's Out of Home industry, as originally published in AdNews.
- [MOVE Reveals The Undervalued Classic Advantage In OOH](https://oohmedia.com.au/best-practices/move-reveals-the-undervalued-classic-advantage-in-ooh/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Mark Fairhurst, Chief Revenue Officer at oOh!, discusses the key insights that the launch of MOVE has unveiled about the Out of Home industry.
- [oOh! 2025 Wrapped](https://oohmedia.com.au/best-practices/ooh-wrapped/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - From new innovations to media-first opportunities, 2025 delivered plenty of Out of Home moments to be proud of.
- [oOh!media: Digital only OOH is leaving ROI on the table](https://oohmedia.com.au/best-practices/oohmedia-digital-only-ooh-is-leaving-roi-on-the-table/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Bel Harper, oOh!media Chief Product and Marketing Officer shares the latest insights shaping smarter OOH planning in an interview with AdNews.
- [oOh!media’s Bel Harper on commanding unmissable attention and cracking real-world audience engagement](https://oohmedia.com.au/best-practices/oohmedias-bel-harper-on-commanding-unmissable-attention-and-cracking-real-world-audience-engagement/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Bel Harper, oOh!media’s first chief product and marketing officer, knows firsthand how under pressure CMOs are to prove every media dollar is working, she reveals how OOH is delivering the goods.
- [oOh!media’s Josh Gurgiel: From Hulk to hashtags – driving brand fame in a world drowning in content](https://oohmedia.com.au/best-practices/oohmedias-josh-gurgiel-from-hulk-to-hashtags-driving-brand-fame-in-a-world-drowning-in-content/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - How Out of Home media plays a crucial role in a brand's battle for mental availability as an unmissable platform, writes Josh Gurgiel, head of POLY.
- [Out of Home is a growing driver of ROI in media mix, Analytics Partners research reveals](https://oohmedia.com.au/best-practices/out-of-home-is-a-growing-driver-of-roi-in-media-mix-analytics-partners-research-reveals/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - The study shows the growing impact of OOH advertising when used consistently and at scale to drive return on investment (ROI), highlighting the significant gains for brands investing in OOH as part of their media mix.
- [Out of Home is bought locally. It’s time creative caught up](https://oohmedia.com.au/best-practices/out-of-home-is-bought-locally-its-time-creative-caught-up/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Richard Moore, Head of Product Innovation & Delivery - POLY, discusses the current dichotomy between media planning and creative execution in effectiveness.
- [Out of Home is unmissable. But what about your creative?](https://oohmedia.com.au/best-practices/out-of-home-is-unmissable-but-what-about-your-creative/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media Head of Creative, Josh Gurgiel shares the three fundamentals that brands must master to earn attention with Out of Home.
- [Out of Home: The underdog turned ROI powerhouse in today’s media mix](https://oohmedia.com.au/best-practices/out-of-home-the-underdog-turned-roi-powerhouse-in-todays-media-mix/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Analytic Partners’ data shows just how far Out of Home stretches campaign ROI – it makes TV and digital investments perform better, driving returns up 27 per cent. Tara Coverdale, Group Director, Data & Insights at oOh!media, says marketers have already worked that out, which is why OOH investment is powering.
- [Out of Home’s the powerhouse behind brand fame – and IKEA knows how to build better results](https://oohmedia.com.au/best-practices/out-of-homes-the-powerhouse-behind-brand-fame-and-ikea-knows-how-to-build-better-results/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Originally published in Mi3 Out of Home doesn’t disrupt content, it is the content – and high-grade creative in the right places at the right frequency powers customer growth, ROI and sales. Just ask IKEA, which saw a 60 per cent increase in new customers after a campaign in five
- [Out-of-home continues rewriting the rules of Australian marketing and media](https://oohmedia.com.au/best-practices/out-of-home-continues-rewriting-the-rules-of-australian-marketing-and-media/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Mark Fairhurst, oOh! Chief Revenue Officer shares insights into shifting mindsets in the industry, evolving technology, the ever-changing media landscape, and what’s to come in 2026.
- [Retail Media Networks: A Retailers Guide to Success](https://oohmedia.com.au/best-practices/retail-media-network-guide/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Discover how Retail Media Networks (RMNs) can transform your retail strategy. Learn about their benefits, types, and implementation tips to maximize revenue and enhance customer engagement.
- [Retail OOH Has Evolved, But We Still Plan & Buy Like It’s 2015](https://oohmedia.com.au/best-practices/retail-ooh-has-evolved-but-we-still-plan-buy-like-its-2015/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media's Donna Tauro shares insights into best practice retail OOH planning - to actually drive results - not just plans that look great on paper.
- [Revolutionising Office environment with tailored content](https://oohmedia.com.au/best-practices/revolutionising-office-environment-with-tailored-content/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Understanding the significance of digital content in the Office environment with our Head of Content.
- [Signs of the Times Square](https://oohmedia.com.au/best-practices/signs-of-the-times-square/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Josh Gurgiel – Head of POLY, our creative and innovation hub, shares insights about the fame-building power of the billboard, the impact of great OOH creative, and how brands can replicate the ‘Times Square’ effect.
- [Smarter Out of Home planning drives stronger ROI, new Analytic Partners study finds](https://oohmedia.com.au/best-practices/smarter-out-of-home-planning-drives-stronger-roi-new-analytic-partners-study-finds/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Brands investing in Out of Home (OOH) are achieving significantly stronger returns when they combine classic and digital formats, according to new research from Analytic Partners.
- [Ten Million Reasons Why The Five-Cap-City Buy No Longer Adds Up](https://oohmedia.com.au/best-practices/ten-million-reasons-why-the-five-cap-city-buy-no-longer-adds-up/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Australia’s media playbook is overdue for a rethink. With more than a third of the population now living outside capital cities and regional economies booming, the long-held assumption that five metros equal national reach is no longer fit for purpose, writes Mark Fairhurst, Chief Revenue Officer, oOh!media.
- [The planning mistake costing brands fame](https://oohmedia.com.au/best-practices/the-planning-mistake-costing-brands-fame/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Billboards built brands before algorithms did, but in the race for efficiency, marketers are trading away their most powerful stage for a spreadsheet.
- [The year Out of Home found its true chutzpah](https://oohmedia.com.au/best-practices/the-year-out-of-home-found-its-true-chutzpah/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - In 2025, Out of Home ignored the rulebook, turned the volume up, and started experimenting with anything it could get its hands on, oOh!media‘s Head of Creative Josh Gurgiel writes.
- [Understanding the differences in 3D for greater brand exposure](https://oohmedia.com.au/best-practices/understanding-the-differences-in-3d-for-greater-brand-exposure/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - As technology advances and the popularity of 3D Out of Home (3DOOH) and 3D Anamorphic skyrockets, we discuss the differences between executions, and the scale of our network.
- [Unlocking ROI with Data-Driven Out of Home (OOH) Advertising Strategies](https://oohmedia.com.au/best-practices/unlocking-roi-with-data-driven-out-of-home-ooh-advertising-strategies/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Emmalee Crellin, oOh! Head of Data Sales, discusses how marketers can ensure their Out of Home campaigns can deliver measurable results.
- [Video: Brent Smart, Telstra’s CMO, on the power of Out of Home](https://oohmedia.com.au/best-practices/video-brent-smart-telstras-cmo-on-the-power-of-out-of-home/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - We sit down with Brent Smart, CMO of Telstra, to explore the transformative power of Out of Home advertising as a pivotal medium in today's media landscape.
- [While brands go quiet, Australians spend louder: Why OOH wins summer](https://oohmedia.com.au/best-practices/while-brands-go-quiet-australians-spend-louder-why-ooh-wins-summer/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - As the weather heats up and Australians head outdoors, many brands treat summer as a dead zone for advertising and sales, but consumer behaviour tells a different story.

## Campaign Inspiration
- [All Campaign Inspiration Overview](https://oohmedia.com.au/inspiration/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [2024’s Most Unmissable Out of Home Creative Campaigns](https://oohmedia.com.au/inspiration/2024s-most-unmissable-out-of-home-creative-campaigns/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Alex Rog, Strategy Director, takes a look back at POLY's brilliant Out of Home creative ideas that turned heads and built brand fame this year.
- [AFL Finals Series Team Flags](https://oohmedia.com.au/inspiration/afl-finals-series-team-flags/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - POLY collaborated with the AFL to build passion and excitement for the Toyota Finals Series, building up suspense and keeping the conversation going.
- [AFL Team Takeover](https://oohmedia.com.au/inspiration/afl-team-takeover/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Following on from the success of their work on the 2022 Toyota AFL Finals Series, POLY collaborated with the AFL again to mark the start of the 2023 season with the innovative campaign, ‘Team Colour Takeover’.
- [Airwallex](https://oohmedia.com.au/inspiration/airwallex/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - As a new brand in the B2B fintech space, Airwallex sought to build awareness with precision, launching their first brand campaign with high-impact and minimal wastage.
- [Alinta Energy](https://oohmedia.com.au/inspiration/alinta-energy/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Alinta Energy sought to drive brand awareness, create impact, and ensure comprehension of Alinta Energy’s new brand positioning.
- [Amazon Prime Citadel](https://oohmedia.com.au/inspiration/amazon-prime-citadel/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - To showcase Amazon Prime's new television series, Citadel, POLY took over Melbourne Central Rail and Retail for a show-stopper.
- [ANZ](https://oohmedia.com.au/inspiration/anz/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - ANZ sought to build brand connection between ANZ and business owners to drive momentum and revenue across ANZ’s business products, while maintaining consideration and awareness.
- [ANZ Falcon®](https://oohmedia.com.au/inspiration/anz-falcon/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media and POLY have taken ANZ's iconic Falcon® campaign to new heights with multiple innovative Out of Home executions.
- [AustralianSuper](https://oohmedia.com.au/inspiration/australiansuper/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - AustralianSuper sought to enhance brand recall and improve key brand metrics and boost awareness among Australians aged 50+ who are preparing for retirement.
- [Barbie](https://oohmedia.com.au/inspiration/barbie/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Barbie has become the iconic symbol of winter, colouring Out of Home in a delightful and vibrant shade of pink.
- [BINGE: House of the Dragon Season 2](https://oohmedia.com.au/inspiration/house-of-the-dragon/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - A dragon on the loose in Sydney not only set fire to a billboard, but set tongues wagging as the latest example of a faux out-of-home (FOOH) stunt using the power of CGI.
- [Brownes Dairy and MITP Agency work up a sweat for CHILL +Protein out of home campaign](https://oohmedia.com.au/inspiration/brownes-dairy-and-mitp-agency-work-up-a-sweat-for-chill-protein-out-of-home-campaign/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Brownes Dairy and MITP Agency have launched the brand’s new high-protein products via a new outdoor campaign, with bus stop placements spanning across the greater Perth area.
- [Dan Murphy’s](https://oohmedia.com.au/inspiration/dan-murphys/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Dan Murphy's sought to build awareness of the Dan’s Daily website and content among office workers. Drive visibility, conversation, and consideration of both Dan’s Daily, and Dan Murphy’s products.
- [Dove #detoxyourfeed](https://oohmedia.com.au/inspiration/dove-detoxyourfeed/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - POLY worked with real beauty pioneer Dove, in partnership with Butterfly Foundation in order to call for a National Inquiry into body image through a live dynamic digital campaign.
- [Drumstick](https://oohmedia.com.au/inspiration/drumstick/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Drumstick chose oOh!media to make the launch of their latest range, Saucy, unmissable.
- [Dulux Taylor Swift Radio](https://oohmedia.com.au/inspiration/dulux-taylor-swift-radio/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - By leveraging the power of digital immediacy in Out of Home and tapping into the cultural zeitgeist surrounding Taylor Swift's 2024 tour, Dulux created a "fame moment" for the brand, enhancing relevance and resonating deeply with audiences.
- [Federal Government ‘Stop It At The Start’](https://oohmedia.com.au/inspiration/federal-government-stop-it-at-the-start/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - The Federal Government’s ‘Stop It At The Start’ Campaign was created with the purpose of breaking the cycle of violence against women by encouraging adults to reflect on their attitudes about respect, and understand how their actions contribute to the cycle of violence.
- [Georg Jensen](https://oohmedia.com.au/inspiration/georg-jensen/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Georg Jensen sought to re-establish a connection with audiences offline and in store, as well as drive brand awareness and sales for the target audience.
- [Hahn Super Dry](https://oohmedia.com.au/inspiration/hahn-super-dry/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Hahn sought to grow and increase sales and consumption of Hahn beer and elevate Hahn as the preferred choice of beer among drinkers.
- [Hard Rated – Alcoholic Orange](https://oohmedia.com.au/inspiration/hard-rated-alcoholic-orange/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Hard Rated marked the launch of the latest flavour in their range by going full orange with striking 3DA and bus shelter special builds.
- [Heineken ‘Beer Nicknames’](https://oohmedia.com.au/inspiration/heineken-beer-nicknames/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - POLY worked with Heineken to ask the public to invite their mates for beer, using nicknames to trigger a moment of fame on digital screens.
- [It’s Worth a Shot](https://oohmedia.com.au/inspiration/its-worth-a-shot/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - POLY developed a campaign broadcasting localised, real-time state vaccination data and encouraging eligible Australians to join the movement
- [Joker: Folie à Deux](https://oohmedia.com.au/inspiration/the-joker-folie-a-deux/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - oOh!media and POLY launched a striking activation at Flinders St station, shining the spotlight on the highly anticipated film Joker: Folie à Deux.
- [July Luggage](https://oohmedia.com.au/inspiration/july-luggage/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - With strong growth goals, July set out to drive brand awareness, aspiration and brand salience for their premium luggage, by engaging high-value travellers and professionals.
- [Lite n’ Easy](https://oohmedia.com.au/inspiration/lite-n-easy/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Lite n' Easy connected with their audience over the New Year, across our Road and Street environments, to help them reach their health goals.
- [Lynx Africa G.O.A.T.](https://oohmedia.com.au/inspiration/lynx-africa-g-o-a-t/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - In a fun and cheeky collaboration, Lynx launched an innovative marketing campaign celebrating Lynx Africa as the “Greatest of All Time” in the world of men’s deodorant fragrances.
- [Mahindra](https://oohmedia.com.au/inspiration/mahindra/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Mahindra utilised the strength of our Billboard, Retail, and Rail networks to drive brand awareness, consideration, and trial.
- [Mobile Muster ‘However It Dies’](https://oohmedia.com.au/inspiration/mobile-muster-however-it-dies/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Mobile Muster turned three classic bus shelters into interactive art installations to drive change in phone recycling behaviour.
- [Mountain Culture Beer Co.](https://oohmedia.com.au/inspiration/mountain-culture-beer-co/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - When Dry July, traditionally the slowest month for beer sales, collided with broader retail headwinds, Mountain Culture recognised the need to go beyond tried-and-true tactics to maintain momentum.
- [MYER](https://oohmedia.com.au/inspiration/myer/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - MYER connected with Australians across our Road and Street environments to increase sales volume and brand presence during Black Friday.
- [NAB](https://oohmedia.com.au/inspiration/nab/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - NAB sought to increase awareness and consideration of the ‘NAB Deposits’ campaign among the key audience of 18-39 year olds and clearly communicate how their deposit products, (transactions and savings accounts) support customers in their everyday financial needs.
- [Nando’s](https://oohmedia.com.au/inspiration/nandos/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Over a three-month period, Nando's sought to position themselves as the top choice for younger consumers by boosting sales through promotions and product highlights.
- [OAK ‘Heat Your OAK’](https://oohmedia.com.au/inspiration/oak-heat-your-oak/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Bringing the heat to the streets on cold winter days, Oak dared people to rethink how they enjoy their favourite flavoured milk by heating it up.
- [Outdoor Media Association Healthy Eating](https://oohmedia.com.au/inspiration/outdoor-media-association-healthy-eating/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - The OMA, In partnership with Health and Wellbeing Queensland and Nutrition Australia, engaged POLY to design a bold, bright, and fun campaign to encourage Aussies to eat more vegetables.
- [Pepsi Max](https://oohmedia.com.au/inspiration/pepsi-max/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Looking to grow market share beyond supermarket and convenience stores, Pepsi Max set their sights on making themselves the drink of choice when eating out or ordering takeaway.
- [POLY’s Josh Gurgiel Picks His Favourite OOH Work From 2024](https://oohmedia.com.au/inspiration/polys-josh-gurgiel-picks-his-favourite-ooh-work-from-2024/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Out-of-home has been having a global moment in 2024. Spend in the channel continues to grow, as does its sophistication with presentation.
- [POLY’s Josh Gurgiel Picks His Favourite OOH Work From The First Half Of 2025](https://oohmedia.com.au/inspiration/polys-josh-gurgiel-picks-his-favourite-ooh-work-from-the-first-half-of-2025/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Josh Gurgiel, head of oOh!media’s creative and innovation hub POLY, picks his favourite Out of Home Work from around the world for the first half of 2025.
- [re:act – Inspiring change](https://oohmedia.com.au/inspiration/react-inspiring-change/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Young people speaking to young people: Re:act road safety education campaigns encourage young Australian drivers to choose safer speed.
- [Rexona whole body deodorant](https://oohmedia.com.au/inspiration/rexona-whole-body-deodorant/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Rexona mapped their message along the consumer journey, getting in front of customers at multiple touchpoints across our Street, Billboard, and Rail networks.
- [Swarovski](https://oohmedia.com.au/inspiration/swarovski/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Swarovski connected with Australians across our Street and Retail environments to drive consideration throughout the critical retail period from November to December.
- [The Netflix Marquee](https://oohmedia.com.au/inspiration/the-netflix-marquee/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - In partnership between Netflix and the Taronga Conservation Society, the 'Netflix Marquee' landed Down Under for the first time.
- [The Super Mario Bros. Movie](https://oohmedia.com.au/inspiration/the-super-mario-bros-movie/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - With the goal of attracting attention at scale, POLY showcased the power of immersive and creative advertising to generate excitement for The Super Mario Bros. Movie.
- [Tourism Tasmania](https://oohmedia.com.au/inspiration/tourism-tasmania/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Tourism Tasmania partnered with oOh!media to deliver a bold Out of Home (OOH) immersive experience, transforming Martin Place's pedestrian tunnel into a multi-sensory winter gallery.
- [Youi](https://oohmedia.com.au/inspiration/youi/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Youi sought to increase their customer base with a new brand proposition: 'Insurance that's a bit more you-shaped'.

## Advertising Services
- [All Advertising Services Overview](https://oohmedia.com.au/services/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent)
- [Creative](https://oohmedia.com.au/services/creative/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - A passionate team of thinkers and enablers, POLY is experienced in bringing bold ideas to life, our mission is to inspire advertisers and agencies to push the creative boundaries of Out of Home to capture more attention.
- [Data](https://oohmedia.com.au/services/data/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Our data suite arms advertisers with the tools to inform audience led planning, engage category buyers at location at scale, and measure campaign performance.
- [Print](https://oohmedia.com.au/services/print/?utm_source=llms_txt&utm_medium=ai_referral&utm_campaign=ai_agent) - Providing 100% end-to-end Out of Home campaign delivery with our printing facility, Cactus Imaging. State of the art, world-class quality printing in Sydney, Australia.