Taking LEGO® to the streets to announce the launch of LEGO Masters Australia.
oOh! has taken on the ultimate LEGO® challenge of transforming bus shelters in major cities across the country into works of art, as part of an integrated Out of Home campaign for Nine’s new hit TV show, LEGO Masters. The multi-format campaign combines Street Furniture assets with our extensive network of classic and digital assets across the Retail, Road, Office and Cafe environments. Even host of the show, Hamish Blake got in on the action.