Improving Your ROI

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The need to demonstrate ROI has never been stronger for marketers. In support of marketers, oOh!media set out to understand how to improve campaign ROI by maximising Out of Home investment when bought in tandem with other media, and the results speak for themselves.

ROI of Multimedia Campaign Investment

Multimedia campaigns have a higher ROI than single media campaigns. The 3-channel mix of TV, Digital and OOH get the best ROI results in Australia by 27%.

Graph comparing ROI media advertising efficacy of different media combinations

Source: ROI 3.0: The Foundations of Market Mix Success, Analytic Partners 2019

ROI Index By Number Of Media Platforms

An increased amount of diversity of media channels exponentially increased the ROI index of campaigns.

Graph comapring ROI index of advertising campaigns with single media platforms, up to five media platforms

Source: ROI 3.0: The Foundations of Market Mix Success, Analytic Partners 2019

 

ROI Index of Digital Campaigns With and Without Offline Support

And finally, there is a huge impact to digital if TV or OOH is removed from your campaign.

Graph comparing ROI index of digital advertising campaigns with and witout offline support

Source: ROI 3.0: The Foundations of Market Mix Success, Analytic Partners 2019

 

If  you would like an in-depth view on improving your media campaign ROI we recommend booking an ROI session with oOh! here.