Improving Your ROI
The need to demonstrate ROI has never been stronger for marketers. In support of marketers, oOh!media set out to understand how to improve campaign ROI by maximising Out of Home investment when bought in tandem with other media, and the results speak for themselves.
ROI of Multimedia Campaign Investment
Multimedia campaigns have a higher ROI than single media campaigns. The 3-channel mix of TV, Digital and OOH get the best ROI results in Australia by 27%.
ROI Index By Number Of Media Platforms
An increased amount of diversity of media channels exponentially increased the ROI index of campaigns.
ROI Index of Digital Campaigns With and Without Offline Support
And finally, there is a huge impact to digital if TV or OOH is removed from your campaign.
If you would like an in-depth view on improving your media campaign ROI we recommend booking an ROI session with oOh! here.