Big4 Holiday Parks
Utilising Large Format location based targeting
Big4 Holiday Parks and oOh! brought a first of a kind campaign to the streets of Australia promoting the launch of Big4’s new website. Through oOh!’s audience targeting capabilities and Big4’s first party data, audiences could be targeted not only by location, but also when they were most likely receptive to messaging from the holiday park operator. To bring this campaign to life, oOh! worked with Big4 to deliver a flexible media solution that upweights the brand’s campaign on specific and preferred days and times. Read more with CMO Magazine.