Advertiser Spotlight: Greater Bank
Our Advertiser Spotlight highlights our advertising partners who have been active during COVID-19, adapting their messaging and creative to reach out and connect with their audiences at a time of heightened emotions. Their five main reasons to continue to advertise during trying times are:
- Cut though: Category noise drops when competitors cut back, allowing brands to reposition or introduce new products to the market
- Stability: Brands can project an image of corporate stability during challenging times
- Share of mind: Cutting back on ad spend means loss of share of mind with customers, and potential loss of current and future sales
- Hyper-awareness: Shifting from the normal low attention economy, consumers are actively seeking information from government, news and brands
- Ready to bounce: Long term brand building is vital in prep for the bounceback in consumer consumption
As the old adage goes: “When times are good you should advertise, When times are bad you must advertise”.
Advertiser Spotlight: Greater Bank
Greater Bank launch this heart-warming campaign targeting local communities across regional NSW with messages of thanks and support.
The campaign called for messages to be shared through social media which were then carefully selected and amplified across both classic and digital large format Out of Home.
The execution ensured that the message was contextually relevant to the audience viewing, based on proximity targeting of sites.
